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19 comments

...& then there was me's picture
...& then there...

Brilliant stuff! A very good idea, simply put!

axelk's picture
axelk
286 pencils

excellent. really smart stuff

wkanaan's picture
wkanaan
483 pencils

brilliant

Guest's picture
Guest

Wong Doody did it for the Seattle Supersonics a long time ago and it looked better.

Guest's picture
Guest

yes, yes, yes, so what if it's been done...ok, wongdoody did it...once...so the whole world has seen it?
we all know that pretty much everything has been done before, most likely everything in your book/reel as well. The way I see it, this is good thinking and since it's doubtful that every consumer has ever seen it, who cares?

Adcritic10-10's picture
Adcritic10-10
124 pencils

This formula has been done so many times. Sooooo many.

boris70's picture
boris70

You're a cliché yourself Adcritic 10. Move on. What you've said it's been said a million times but better and smarter.

Adcritic10-10's picture
Adcritic10-10
124 pencils

Armando or Fábian, please try harder.

booboo's picture
booboo

brilliant?!
clean layout. thats all.

Guest's picture
Guest

Not good.

magoo's picture
magoo
37 pencils

slap yourself!

Guest's picture
Guest

(RED) is what i got.

Damn's picture
Damn
71 pencils

Old visual. Old concept.
Try something new.

j2mango's picture
j2mango
534 pencils

excellent???

everartz's picture
everartz
7603 pencils

there was a similar campaign done for saab few years ago... exactly the same, not necessarily that this is taken from that one..i still say this is a clean and nice concept.

| Everartz |

the_executioner's picture
the_executioner
93 pencils

This fails for me. Terribly. -1/10

Put it in a magazine and the packshot/logo dissappears in the gutter. Game over. Product brand invisible. Budget ( really? ) wasted. Client finds a new agency.

whitespace's picture
whitespace
1953 pencils

it's a nice concept... but doesn't sell me the drink.

GillSans's picture
GillSans
84 pencils

wow
ofcours it sells drink
energy drink !

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