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Maxxx Energy: Runner
Advertising Agency: Jotabequ Grey, San José, Costa Rica
Chief Creative Director: Alberto Quirós
Art Director: Armando Vega
Copywriter: Fabián Salas
Photographer: Paúl Aragón
Other additional credits: Elke Madrigal, Ronny Sibaja
Published: September 2007
Comments
Brilliant stuff! A very good idea, simply put!
excellent. really smart stuff
http://canofthought.blogspot.com
brilliant
Wong Doody did it for the Seattle Supersonics a long time ago and it looked better.
yes, yes, yes, so what if it's been done...ok, wongdoody did it...once...so the whole world has seen it?
we all know that pretty much everything has been done before, most likely everything in your book/reel as well. The way I see it, this is good thinking and since it's doubtful that every consumer has ever seen it, who cares?
This formula has been done so many times. Sooooo many.
You're a cliché yourself Adcritic 10. Move on. What you've said it's been said a million times but better and smarter.
Armando or Fábian, please try harder.
brilliant?!
clean layout. thats all.
Not good.
slap yourself!
(RED) is what i got.
Old visual. Old concept.
Try something new.
Interesting argument. And I think both side have their point. On the one hand you can argue that if the target audiece has not seen the idea, or are not familiar with it, and it works - then go for it.
On the other hand, as a CD, when one of my teams would produce a concept I'd seen before, I'd say, "Go back and try again."
> AdCracker - interactive tools to trigger ad ideas.
Made by McCann-Erickson Brasil in 2006.
http://photos1.blogger.com/blogger/3926/2234/1600/11269.jpg
http://photos1.blogger.com/blogger/3926/2234/1600/11268.jpg
http://photos1.blogger.com/blogger/3926/2234/1600/11267.jpg
http://photos1.blogger.com/blogger/3926/2234/1600/11266.jpg
excellent???
there was a similar campaign done for saab few years ago... exactly the same, not necessarily that this is taken from that one..i still say this is a clean and nice concept.
This fails for me. Terribly. -1/10
Put it in a magazine and the packshot/logo dissappears in the gutter. Game over. Product brand invisible. Budget ( really? ) wasted. Client finds a new agency.
it's a nice concept... but doesn't sell me the drink.
wow
ofcours it sells drink
energy drink !
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