Maxima Amoralia: Liliana

You never know how some stories are going to end.
Noir, Sex, Crime, Fetish. Books of passions and obsessions.
Maxima Amoralia
A collection by Coniglio Publishing

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah

Published: 
April, 2010

6 comments

atb2005's picture
atb2005
13561 pencils

Unfortunately, the woman has a wooden expression; totally comical. And is that a smile? It just doesn't work. Wrong person cast. Other than that, I think the visual supports the copy (which is good).

thedesignaddict's picture
thedesignaddict
5403 pencils

I totally agree. The AD missed the moment on this one. No need for a dead body, the woman is poorly cast, and there is no way she could wield a chainsaw. (Maybe 'rat poisoned tea' or something less grizzly).

RogerSterling's picture
RogerSterling
85 pencils

OH NO!

Hiperion's picture
Hiperion
3138 pencils

I know how some histories are going to end.
Like italian advertising style pretending to be english.

Adaddicted's picture
Adaddicted
3435 pencils

why does it happen in Italy?!

withalltherespects

deuBleuDi's picture
deuBleuDi
265 pencils

is the price tag still on the chainsaw??

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