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Liliana

Agency: 
Published/Aired: 
April 2010
Description: 

You never know how some stories are going to end.
Noir, Sex, Crime, Fetish. Books of passions and obsessions.
Maxima Amoralia
A collection by Coniglio Publishing

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah

Comments (6)

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Highest Rated

deuBleuDi's picture
deuBleuDi
Activity Score 265

is the price tag still on the chainsaw??

atb2005's picture
atb2005
Activity Score 13561

Unfortunately, the woman has a wooden expression; totally comical. And is that a smile? It just doesn't work. Wrong person cast. Other than that, I think the visual supports the copy (which is good).

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I totally agree. The AD missed the moment on this one. No need for a dead body, the woman is poorly cast, and there is no way she could wield a chainsaw. (Maybe 'rat poisoned tea' or something less grizzly).

RogerSterling's picture
RogerSterling
Activity Score 85

OH NO!

Hiperion's picture
Hiperion
Activity Score 3138

I know how some histories are going to end.
Like italian advertising style pretending to be english.

Adaddicted's picture
Adaddicted
Activity Score 3435

why does it happen in Italy?!

withalltherespects

deuBleuDi's picture
deuBleuDi
Activity Score 265

is the price tag still on the chainsaw??

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