Maxima Amoralia: Liliana
You never know how some stories are going to end.
Noir, Sex, Crime, Fetish. Books of passions and obsessions.
Maxima Amoralia
A collection by Coniglio Publishing
Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah


6 Comments
Unfortunately, the woman has a wooden expression; totally comical. And is that a smile? It just doesn't work. Wrong person cast. Other than that, I think the visual supports the copy (which is good).
I totally agree. The AD missed the moment on this one. No need for a dead body, the woman is poorly cast, and there is no way she could wield a chainsaw. (Maybe 'rat poisoned tea' or something less grizzly).
OH NO!
I know how some histories are going to end.
Like italian advertising style pretending to be english.
why does it happen in Italy?!
withalltherespects
is the price tag still on the chainsaw??