Maxfactor: Beauty Spot
Advertising Agency: Atelier LB London, UK
Creative Director: Robin Harvey
Copywriter / Art Director: Blaise Douglas
Photographer: Laurie Bartley
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31 Comments
what is max factor - a beauty product or a salon.
Google it.
It's a beauty product, i.e. makeup
www.creativeduck.blogspot.com
you gotta be kidding me.
wow! I like this ad the most!
www.praxisadvertising.com
I really like this. the affect that black and white images have are really powerful.
Monotonously great!
withalltherespects
Awsome, great!!! Beautifull!!!
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It's very good, but it was done before. I just can't recall for which brand.
What hath God wrought
good. but no copy?
I love the way the b&w focus brings out the beauty of the eyes here... nice work with the X of maXfactor in beauty spot ...
www.wordsofbabel.blogspot.com
Eyes are so catchy, that's true, I can't stop watching this add. Just great!
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Good photography, but I'm missing some copy. They've got the reader interested anyway.
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sexy girl
Brilliant. For those who appreciate beauty, copy isn't needed here..
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DUH!!!
| Everartz |
Love it!!!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
STOP USING MOLES!!!!!!!!!!!!
Awesome photography.
Interesting ad.
very nice
why only bottom dark shadow? a place for text?
wr is copy ,................?
Veerendra Moodi
simply its nice
nothing is impossible!
The first client that didn't say: How about making the logo 10 times as big?! :-P
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Hate advertising? Make better ads.
I love ads where you don´t need a copy. Congratulations!
Lol, a beauty-product without copy. I would say that's almost a necessity these days. Like fashion ads, as the products stem from the same genetic code, using copy to explain the benefits of one make-up product over another is like trying to do so about a pair of jeans (impossible). This is why fashion ads use model shots and no copy, and, evidently, why make-up ads are doing the same. You can only brag about full, lush, thick, applied-with-a-toothbrush-they're-so-damn-thick lashes so much, especially when everyone is doing and marketing the same thing. And, better to leave the talkie-talkie for TV spots anyways.
I say, same pile, different stuff.
However, the mole is interesting, yet looks a little too photoshopped for my liking, probably because it has no depth/shading.
clever use of logo. great.
i agree. it's better with no copy. max factor is an international brand. i think women knew that.
4
WOW!!
THIS is quite astonishing.
I've read all the comments here and NOBODY brings up that very famous (and award-winning) Mercedes' "logo" ad campaign out of Merkley. This ad is a blatant "carbon copy" of one of their ads. (Only Mercedes used Marilyn Monroe's picture and it had one-word copy: "Beauty.")
I knew none of you were Americans on here, but still, that quite surprises me.
That's all I had to say.
Now, you may all go back being mesmerized by this ad...
very beautiful girl...nice photo editing as well, I do think of a photography ad when I first view this though
she is so hot
hey what else i need to say
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