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bobby666's picture
1460 pencils

what is max factor - a beauty product or a salon.

mmackinven's picture
1596 pencils

Google it.

It's a beauty product, i.e. makeup

picopalqlea's picture
999 pencils

you gotta be kidding me.

Muhammad Imran's picture
Muhammad Imran
614 pencils

wow! I like this ad the most!

Stones's picture
138 pencils

I really like this. the affect that black and white images have are really powerful.

Adaddicted's picture
3435 pencils

Monotonously great!


mikeelrapido's picture
1929 pencils

Awsome, great!!! Beautifull!!!


morse's picture
15439 pencils

It's very good, but it was done before. I just can't recall for which brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vidya.shankaran's picture
724 pencils

I love the way the b&w focus brings out the beauty of the eyes here... nice work with the X of maXfactor in beauty spot ...

mikeelrapido's picture
1929 pencils

Eyes are so catchy, that's true, I can't stop watching this add. Just great!


Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Good photography, but I'm missing some copy. They've got the reader interested anyway.

Zaidi's picture
80 pencils

sexy girl

CopyRight's picture
715 pencils

Brilliant. For those who appreciate beauty, copy isn't needed here..

everartz's picture
7611 pencils


| Everartz |

royschellekens's picture
390 pencils

Love it!!!

Hate advertising? Make better ads.

maxcomuni's picture
62 pencils

STOP USING MOLES!!!!!!!!!!!!

Marlus Lau's picture
Marlus Lau
1806 pencils

Awesome photography.

Interesting ad.

xezadaca's picture
85 pencils

very nice

mediaeater's picture
377 pencils

why only bottom dark shadow? a place for text?

Veerendra Moodi's picture
Veerendra Moodi
40 pencils

wr is copy ,................?

Veerendra Moodi

manal©'s picture
89 pencils

simply its nice

nothing is impossible!

royschellekens's picture
390 pencils

The first client that didn't say: How about making the logo 10 times as big?! :-P

Hate advertising? Make better ads.

silvi's picture
4172 pencils

I love ads where you don´t need a copy. Congratulations!

thenewguy's picture
127 pencils

Lol, a beauty-product without copy. I would say that's almost a necessity these days. Like fashion ads, as the products stem from the same genetic code, using copy to explain the benefits of one make-up product over another is like trying to do so about a pair of jeans (impossible). This is why fashion ads use model shots and no copy, and, evidently, why make-up ads are doing the same. You can only brag about full, lush, thick, applied-with-a-toothbrush-they're-so-damn-thick lashes so much, especially when everyone is doing and marketing the same thing. And, better to leave the talkie-talkie for TV spots anyways.

I say, same pile, different stuff.

However, the mole is interesting, yet looks a little too photoshopped for my liking, probably because it has no depth/shading.

mycidea's picture
90 pencils

clever use of logo. great.

hagemony's picture
335 pencils

i agree. it's better with no copy. max factor is an international brand. i think women knew that.

windnclouds's picture
8 pencils


Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils


THIS is quite astonishing.

I've read all the comments here and NOBODY brings up that very famous (and award-winning) Mercedes' "logo" ad campaign out of Merkley. This ad is a blatant "carbon copy" of one of their ads. (Only Mercedes used Marilyn Monroe's picture and it had one-word copy: "Beauty.")

I knew none of you were Americans on here, but still, that quite surprises me.

That's all I had to say.

Now, you may all go back being mesmerized by this ad...

tybeamdesigner's picture
8 pencils

very beautiful girl...nice photo editing as well, I do think of a photography ad when I first view this though

rolling.stone's picture
2740 pencils

she is so hot

hey what else i need to say


~ Quite obviously, I have gathered no moss ! ~

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