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tamer samy's picture
tamer samy
683 pencils


purplesimon's picture
475 pencils

It's Life Assurance, ffs.

The copy police strike again.

Stigset's picture
1456 pencils

does ffs mean "for f**k sake" ? (just wondering)

ellehcimeo's picture
3522 pencils

that would make sense! i'm going to start using that in everyday speech!

hang-the-dj's picture
1262 pencils

Um, I hate to correct you purple-spelling-Nazi (because I love your work) but isn't this an ad for life insurance? I didn't spot an error.

purplesimon's picture
475 pencils

Erm, it is an ad for life insurance, but as you can't 'insure' life the product doesn't actually exist.

It's life assurance (you can be assured you'll die, but not assured you'll crash your car, etc). I know it's nit-picking but it's the principle that matters to me as a copywriter.

hang-the-dj's picture
1262 pencils

Huh? If the product is 'life insurance' then surely it exists! Are getting all existential on our asses?

Seixas's picture
95 pencils


ellehcimeo's picture
3522 pencils

hey... is it international egg day?

Davosk's picture
4833 pencils

Eggcactly what I was thinking.

Stigset's picture
1456 pencils

Lot of eggs today...

Stigset's picture
1456 pencils

this look like a student project

ooops's picture
448 pencils

Poor eggs...

instinctive traveller's picture
instinctive tra...
189 pencils

just what i was thinking.

perhaps it's just me, but would i want to be told that i'm only as good as an egg when i go out to buy eggs? would i like to be told that i could crack and bleed much like an egg and that i could crack and bleed any moment, when i go out to by me eggs? CERTAINLY NOT. when i read that, i'm only striking you off my list, not entering you into one.

just my two bit.

JTW926's picture
184 pencils

have you ever opened a carton and eggs, and some of them were cracked? i hope that's not how this LIFE insurance works....

mrtalented's picture
2175 pencils

save all eggs. chicken's life insurance ad? lol

lsadunb's picture
575 pencils

I need coffee urgently!

jorge21's picture
309 pencils

I need coffee too !!!!!!!!!!

creative_catalyst's picture
110 pencils

I need vodka, why would a New York insurance company get their ads done in India?

fifthbullet's picture
188 pencils

maybe is the new way of working in the era of globalization,
is it cheaper to produce anything in third world country. :P

Jerry's picture
28 pencils

hey good thought, more Insurance brands should do this kind of stuff for high recall

ra's picture
18 pencils

My question is has anyone read the category i think it says its an ambient execution not an ad.

And India is not a third world country fifth bullet, its one of the fastest growing economy

Have Heart's picture
Have Heart
922 pencils

Solid, but nothing special.

snagesh75's picture
58 pencils

Hey...they forgot to put this line - "Happy Ester day"

Rog's picture
6094 pencils

Totally "duuuuh" obvious.

>>>> That's not an ad. THIS is an ad.

Guest's picture

A person who value the importance of his life understands this ad's meaning. Touching ad...

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