Advertising Agency: Special, Auckland, New Zealand
Creative Directors: Rob Jack, Tony Bradbourne
Art Director: Tony Bradbourne
Copywriter: Rob Jack
Photographer: Derek Henderson
there is something that dont fix. The target of this ads are for WOMEN, but the ads appeling is for men that like porn, so, is inefective, its not clever at all
I agree. It's pretty weird that they're targeting the wrong demographic. Also, I think this idea is kinda clever, but it seems to me that the strategy was discarded for something along the lines of, "Hey, let's show some girls' bums to get people's attention." A great example of creative going off-strategy...or leaning on sex as a crutch to sell a product that you can say a lot about.
Comments
Sexy, stylish, lovely.
nice fashion ad, nicely done.
:::J:::
Perfect! Nice Concept!
Best Regards,
Yasir Abdul Kareem
Art Director
e-mail : yasdubai@hotmail.com
g-mail : yasirdubai@gmail.com
Damn!! fast connection speed! but i like it
Yep, nice!
too much to the right :)
http://www.creativefolks.net
haha...
:::J:::
LOADING... hahahaha very clever!
Hell yeah!!
couldnt they show little more of her body XD
nice work
| Everartz |
Loading? I will load you my... comment: Great!!!
--
Observo y vivo
http://gualcor.blogspot.com
I wish if it didn't load at all !!! :)
wowie
Thats Some Bad Hat, Harry
there is something that dont fix. The target of this ads are for WOMEN, but the ads appeling is for men that like porn, so, is inefective, its not clever at all
you wanna see guys .. i know i know...
:::J:::
I agree. It's pretty weird that they're targeting the wrong demographic. Also, I think this idea is kinda clever, but it seems to me that the strategy was discarded for something along the lines of, "Hey, let's show some girls' bums to get people's attention." A great example of creative going off-strategy...or leaning on sex as a crutch to sell a product that you can say a lot about.
nice