Max Factor: Gwen

The art of beauty.

Advertising Agency: LV, Bogota, Colombia
Creative Director / Art Director: Andres Benavides
Copywriter: Albrecht Bake
Photographer: Dario Mora
Published: September 2008

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SeanMartin's picture

I know I'm sorta betraying age here, but these seem so reminiscent of those "I was at the mall and ran into Tammy Faye" t-shirts.

The series doesnt seem especially like "art". It just feels... ordinary.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

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murlithati's picture
22 pencils


sneakyhands's picture
1857 pencils

a bar nap -- so, gwen's face the size of a rocks glass? the handkerchief is the right size, but the concept comes through as 'too easy to remove'.

izmild's picture
770 pencils


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sean_kladek's picture
12 pencils

Most girls I know don't want to wear makeup that comes off as soon as it is touched. This translates to "our product will rub off instantly." Fail.

Dale's picture
370 pencils

I believe this is an example of an ad targeting women where no women were involved in the creation. I'm just a bloke and even to me this looks less like 'art' or 'beauty' than an overly made up woman wiping her face on a cocktail napkin.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

skeMaMen's picture
426 pencils

Oh, yeah, so I thought that this was Gwen Stefani... Not for a million years!!!

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