Max Factor: Gwen

The art of beauty.

Advertising Agency: LV, Bogota, Colombia
Creative Director / Art Director: Andres Benavides
Copywriter: Albrecht Bake
Photographer: Dario Mora
Published: September 2008

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10 comments

SeanMartin's picture
SeanMartin

I know I'm sorta betraying age here, but these seem so reminiscent of those "I was at the mall and ran into Tammy Faye" t-shirts.

The series doesnt seem especially like "art". It just feels... ordinary.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest's picture
Guest

shtt...

murlithati's picture
murlithati
22 pencils

Yes........

sneakyhands's picture
sneakyhands
1857 pencils

a bar nap -- so, gwen's face the size of a rocks glass? the handkerchief is the right size, but the concept comes through as 'too easy to remove'.

izmild's picture
izmild
770 pencils

BAD!

Guest commenter's picture
Guest commenter

UGLY!

sean_kladek's picture
sean_kladek
12 pencils

Most girls I know don't want to wear makeup that comes off as soon as it is touched. This translates to "our product will rub off instantly." Fail.

Dale's picture
Dale
370 pencils

I believe this is an example of an ad targeting women where no women were involved in the creation. I'm just a bloke and even to me this looks less like 'art' or 'beauty' than an overly made up woman wiping her face on a cocktail napkin.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

skeMaMen's picture
skeMaMen
426 pencils

Oh, yeah, so I thought that this was Gwen Stefani... Not for a million years!!!

>>> Designed to be signed...

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