Beauty Spot

Agency Network: 
December 2009

Print advertisment created by Leo Burnett, United Kingdom for Max Factor, within the category: Health.

Advertising Agency: Atelier LB London, UK
Creative Director: Robin Harvey
Copywriter / Art Director: Blaise Douglas
Photographer: Laurie Bartley

Comments (30)

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bobby666's picture
Activity Score 1460

what is max factor - a beauty product or a salon.

mmackinven's picture
Activity Score 1608

Google it.

It's a beauty product, i.e. makeup

picopalqlea's picture
Activity Score 999

you gotta be kidding me.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

wow! I like this ad the most!

Stones's picture
Activity Score 138

I really like this. the affect that black and white images have are really powerful.

Adaddicted's picture
Activity Score 3435

Monotonously great!


mikeelrapido's picture
Activity Score 1929

Awsome, great!!! Beautifull!!!


morse's picture
Activity Score 18026

It's very good, but it was done before. I just can't recall for which brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vidya.shankaran's picture
Activity Score 724

I love the way the b&w focus brings out the beauty of the eyes here... nice work with the X of maXfactor in beauty spot ...

mikeelrapido's picture
Activity Score 1929

Eyes are so catchy, that's true, I can't stop watching this add. Just great!


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Good photography, but I'm missing some copy. They've got the reader interested anyway.

Zaidi's picture
Activity Score 80

sexy girl

CopyRight's picture
Activity Score 713

Brilliant. For those who appreciate beauty, copy isn't needed here..

everartz's picture
Activity Score 7615


| everartz |

royschellekens's picture
Activity Score 390

Love it!!!

Hate advertising? Make better ads.

maxcomuni's picture
Activity Score 62

STOP USING MOLES!!!!!!!!!!!!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Awesome photography.

Interesting ad.

xezadaca's picture
Activity Score 85

very nice

mediaeater's picture
Activity Score 383

why only bottom dark shadow? a place for text?

Veerendra Moodi's picture
Veerendra Moodi
Activity Score 40

wr is copy ,................?

Veerendra Moodi

manal©'s picture
Activity Score 89

simply its nice

nothing is impossible!

royschellekens's picture
Activity Score 390

The first client that didn't say: How about making the logo 10 times as big?! :-P

Hate advertising? Make better ads.

silvi's picture
Activity Score 4172

I love ads where you don´t need a copy. Congratulations!

thenewguy's picture
Activity Score 127

Lol, a beauty-product without copy. I would say that's almost a necessity these days. Like fashion ads, as the products stem from the same genetic code, using copy to explain the benefits of one make-up product over another is like trying to do so about a pair of jeans (impossible). This is why fashion ads use model shots and no copy, and, evidently, why make-up ads are doing the same. You can only brag about full, lush, thick, applied-with-a-toothbrush-they're-so-damn-thick lashes so much, especially when everyone is doing and marketing the same thing. And, better to leave the talkie-talkie for TV spots anyways.

I say, same pile, different stuff.

However, the mole is interesting, yet looks a little too photoshopped for my liking, probably because it has no depth/shading.

mycidea's picture
Activity Score 90

clever use of logo. great.

hagemony's picture
Activity Score 335

i agree. it's better with no copy. max factor is an international brand. i think women knew that.

windnclouds's picture
Activity Score 8


Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679


THIS is quite astonishing.

I've read all the comments here and NOBODY brings up that very famous (and award-winning) Mercedes' "logo" ad campaign out of Merkley. This ad is a blatant "carbon copy" of one of their ads. (Only Mercedes used Marilyn Monroe's picture and it had one-word copy: "Beauty.")

I knew none of you were Americans on here, but still, that quite surprises me.

That's all I had to say.

Now, you may all go back being mesmerized by this ad...

tybeamdesigner's picture
Activity Score 8

very beautiful girl...nice photo editing as well, I do think of a photography ad when I first view this though

rolling.stone's picture
Activity Score 2741

she is so hot

hey what else i need to say


~ Quite obviously, I have gathered no moss ! ~