Max Factor 2000 Calorie Mascara: Eyeglasses
For longer lashes.
Advertising Agency: Markom Leo Burnett, Istanbul, Turkey
Creative Directors: Yasar Akbas, Idil Akoglu Ergulen
Art Director: Yucel Bilgin
Copywriter: Selva Bayyurt
Photographer: Ilkay Muratoglu


12 Comments
nice
boreing
Very nice.
Uh, does anyone believe this will actually work ?
It's a nice idea. But i would agree with spronski, would this actually work in reality?
my eyelashes frequently hit the lenses of my sunglasses, so even though this ad may be a bit of a stretch, in my opinion it's believable enough and still captures the expected benefit of the product. ;)
Hmmm... From my point of view, it's quite atractive when a woman has her eyes dark outlined, so... Why hide them with sunglasses?
Boring.
best eyelashes ad that i've ever seen...and also as an ad it works
obvious
no.
Very clever