Max Croc: Nhac Cards
The brazilian onomatopoeia “Nhac” has the same meaning of the onomatopoeia “chomp” in english. Used for eating.
Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Carlos Fonseca
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Producer: Ednalva Farias
Production Company: Mockup10, Hugo Miguel
Photographer: Rodrido Pirim
Retoucher: Boreal
6 Comments
in the typography/word play for attributes of the product....anybody from brazil break it down a lil more please.
The line they're using is Unstoppably Delicious. A hand lights the stacked matches - an hand flicks over the dominoes - a hand pinches bubble wrap - a finger pushes over the cards and they all come tumbling down. That's what I think. I think its demonstrating unstoppable/addictive characteristics the brand has or the eater will undergo when eating these snacks. Or, the Brazilians are planning another attack on the rain forests with all those matches.
nice series
crap series imo.
Not great.
Amateurish at best.
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