Matusalem Rum: Speech

Fidel's tradition of long speeches begun in 59, when he had to explain to cubans why he expelled their best rum.
Matusalem Rum.
Expelled from Cuba in 1959

Agency: Kaspen, Prague, Czech Republic
Creative Director: Lester Tullet
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Illustrator: Martin Zach
Photographer: Don Studio
Published: October 2006

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10 comments

Twombl's picture
Twombl
184 pencils

Great copywriting. Great art direction. Very good idea. I like it!

ivan's picture
ivan

This one is the best of the four.

Ivan Raszl, admin of AotW

addyhoch10's picture
addyhoch10
2592 pencils

i also think this is the one with the best copy.
don't like the copywriting on the other executions at all.

ramen's picture
ramen
60 pencils

agree. this one is witty. but the art in all is just awesome!

lsadunb's picture
lsadunb
575 pencils

Very good campaign. Good luck for them in Cannes.

purplesimon's picture
purplesimon
475 pencils

Is there a reason that Cuba has a lower case c in the repeat of the copy line Ivan? Hehe

ivan's picture
ivan

For sure not. It's a typo.

Ivan Raszl, admin of AotW

ruchika's picture
ruchika
28 pencils

Very good art direction.......

aadi's picture
aadi
230 pencils

Finally the copy is a bit understated...nice...shud hv been the same in the others too...
nice ad...cant say the same for the campaign...but yeah great art...

ralph's picture
ralph
70 pencils

Nice copy...sweet!

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