Fidel's tradition of long speeches begun in 59, when he had to explain to cubans why he expelled their best rum.
Matusalem Rum.
Expelled from Cuba in 1959
Agency: Kaspen, Prague, Czech Republic
Creative Director: Lester Tullet
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Illustrator: Martin Zach
Photographer: Don Studio
Published: October 2006
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10 Comments
Great copywriting. Great art direction. Very good idea. I like it!
This one is the best of the four.
i also think this is the one with the best copy.
don't like the copywriting on the other executions at all.
agree. this one is witty. but the art in all is just awesome!
Very good campaign. Good luck for them in Cannes.
Is there a reason that Cuba has a lower case c in the repeat of the copy line Ivan? Hehe
For sure not. It's a typo.
Very good art direction.......
Finally the copy is a bit understated...nice...shud hv been the same in the others too...
nice ad...cant say the same for the campaign...but yeah great art...
Nice copy...sweet!