Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
8 days left
Subscribe
Matusalem Rum: Hide and seek
Escape Fidel. Escape the sharks. Escape the coast guard. Drink Matusalem. Escape the wife.
Matusalem Rum.
Expelled from Cuba in 1959
Agency: Kaspen, Prague, Czech Republic
Creative Director: Lester Tullet
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Illustrator: Martin Zach
Photographer: Don Studio
Published: October 2006
Comments
hummmm?
I digged on the four of them. Loved the campaign, principally the art direction. 4.5 / 5
Dear lord I can't wait for Castro to die so Cuban cigars become legal in America again (although there are several very good Dominican cigars made from Cuban seed that I can live with until then).
nice art but i don't like the copywriting at all.
Refreshing art direction. Nice looking campaign
www.TheAdMad.blogspot.com
Cheap Cuban labour for Americans. That's why Fidel kicked Matusalem away.
Irrelevant comment but it pissed me off.
Fidel + dubious politic overtones are the real protagonists.
What's the product, again?
Good art direction.
totally agree
Nice art...but the first line of the copy is a bit too strong methinks...ok i dont like the copy!!!
I love the art. The copy mmmmm
awesome art direction. regarding the copy, i like the 'long speeches' one the best.
This one's the weakest. Love the other! Great art, great copywriting!
wikd illustration
Very interesting series.
I love it.
Byte!
Post new comment