Matusalem Rum: Boat

The Caribbean has never seen a pirate like Fidel. He stole an island and threw the treasure away.
Matusalem Rum.
Expelled from Cuba in 1959

Agency: Kaspen, Prague, Czech Republic
Creative Director: Lester Tullet
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Illustrator: Martin Zach
Photographer: Don Studio
Published: October 2006

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4 comments

660 pencils

Ney FrancesSaturday, March 10, 2007 - 14:41

this is the only good line of the campaign, but the illustrations are great! shame that the ¨reason why¨ is their concept!

475 pencils

purplesimonMonday, March 12, 2007 - 05:50

Copy needs re-working, there is a problem with the tenses employed in this advert.

The copy police strike again!

Sorry, but it does spoil what could have been a good campaign, for me at least.

230 pencils

aadiMonday, March 12, 2007 - 09:24

I really dont lke the copy

828 pencils

copycomoelcopiMonday, March 12, 2007 - 17:35

bad copy, baaaaaad copy

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