Mattel Scrabble: Escalar

Your turn. Lots of words.

Advertising Agency: Ogilvy México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Luis Elizalde, Alejandro Beltrán
Art Directors: Iván Carrasco, Vanessa Trueba
Copywriter: Emanuel Aguilar
Illustrator: Rodrigo Flores
Account Manager: Paola Mayoral
Account Supervisor: Pilar Troconis

7 comments

CriticalVoice's picture
CriticalVoice
165 pencils

Too many examples to show that there are many possibilities. And "your turn" is too small. Weak idea and mediocre implementation.

kleenex's picture
kleenex
30898 pencils

Simple, but I like it..

sirvan's picture
sirvan
29870 pencils

Scrabble ads are the new condom/tattoo ads, apparently.

+++

"I love some things, and don't love some other things."

Bob.C's picture
Bob.C
1135 pencils

It seems very obvious and feels crowded, I would expect that the target market likes having their brain stimulated and would respond better to a mental challenge. There are 10 people listed and it's a bit disappointing if none of them could suggest a better concept

Artechoro's picture
Artechoro
33 pencils

Boring.

ace85le's picture
ace85le
3939 pencils

yawn. zzzz

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carolinew77's picture
carolinew77
8 pencils

is this a fake ad? Scrabble is a Hasbro property, NOT Mattel.

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