Mattel Scrabble: Escalar

Your turn. Lots of words.

Advertising Agency: Ogilvy México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Luis Elizalde, Alejandro Beltrán
Art Directors: Iván Carrasco, Vanessa Trueba
Copywriter: Emanuel Aguilar
Illustrator: Rodrigo Flores
Account Manager: Paola Mayoral
Account Supervisor: Pilar Troconis


CriticalVoice's picture
165 pencils

Too many examples to show that there are many possibilities. And "your turn" is too small. Weak idea and mediocre implementation.

kleenex's picture
30898 pencils

Simple, but I like it..

sirvan's picture
29870 pencils

Scrabble ads are the new condom/tattoo ads, apparently.


"I love some things, and don't love some other things."

Bob.C's picture
1135 pencils

It seems very obvious and feels crowded, I would expect that the target market likes having their brain stimulated and would respond better to a mental challenge. There are 10 people listed and it's a bit disappointing if none of them could suggest a better concept

Artechoro's picture
33 pencils


ace85le's picture
3939 pencils

yawn. zzzz


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carolinew77's picture
8 pencils

is this a fake ad? Scrabble is a Hasbro property, NOT Mattel.

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