We create. Your kid imagines.
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Illustrator: Nutslocomotyva
Photographer: Nutslocomotyva
Published: November 2011
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16 Comments
On the right: the picture on the box.
On the left: the shit you actually bought.
agree:)
Oh ffs Mattel, this is Lego territory.
http://jackmancer.com/
http://twitter.com/jackmancer/
Uhm, no. Thats an adult imagining what a kid is supposed to imagine. Or summin like that.
At least try to do it in a more subtle way...
who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/
Lol kind of highlights that the product is crap.
so
"we make crap in hopes that your kids imagination can make it better"
because therefore it is
even if i get your critics, i can't help myself to kindda like this campaign :) lol to myself :)
:) Good for you... saying that the campaign has a nice insight but execution could have been better
The lines should have been the other way around and subsequently the images...
Your kid imagines....we create!
I do agree with most of the comments... oh well.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Una bella campagna
http://www.mandarinoadv.com
Teensy problem.
Every brand in the category could validly put their logo on that.
Will Think for Salary
On the No side, there is no way the product shots look anything but embarrassingly inadequate as spurs to the imagination alongside the renderings in this series. That's a problem that changing the order of presentation or the copy will not repair, unfortunately.
On the Yes side, if this is always and every time presented as a two page, two-sided ad, and not in the exact side-by-side pairing we see here, I think these ads will grab attention and resonate with most parents. That is a kind of success.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Works!
What hath God wrought
I love the campaign.
already seen