Mattel: Dinosaur

We create. Your kid imagines.

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Illustrator: Nutslocomotyva
Photographer: Nutslocomotyva
Published: November 2011

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16 comments

vote4pedro's picture
vote4pedro
4601 pencils

On the right: the picture on the box.

On the left: the shit you actually bought.

dsklan's picture
dsklan
1927 pencils

agree:)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Oh ffs Mattel, this is Lego territory.

hoozn's picture
hoozn
353 pencils

Uhm, no. Thats an adult imagining what a kid is supposed to imagine. Or summin like that.

At least try to do it in a more subtle way...

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

andylefty's picture
andylefty
4533 pencils

Lol kind of highlights that the product is crap.

bakamono's picture
bakamono
1006 pencils

so

"we make crap in hopes that your kids imagination can make it better"

because therefore it is

jponino's picture
jponino
601 pencils

even if i get your critics, i can't help myself to kindda like this campaign :) lol to myself :)

Joynomad's picture
Joynomad
23 pencils

:) Good for you... saying that the campaign has a nice insight but execution could have been better

cvchitale's picture
cvchitale
1214 pencils

The lines should have been the other way around and subsequently the images...
Your kid imagines....we create!

Hadrons's picture
Hadrons
5743 pencils

I do agree with most of the comments... oh well.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Una bella campagna

Roger Keynes's picture
Roger Keynes
5497 pencils

Teensy problem.
Every brand in the category could validly put their logo on that.

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

On the No side, there is no way the product shots look anything but embarrassingly inadequate as spurs to the imagination alongside the renderings in this series. That's a problem that changing the order of presentation or the copy will not repair, unfortunately.

On the Yes side, if this is always and every time presented as a two page, two-sided ad, and not in the exact side-by-side pairing we see here, I think these ads will grab attention and resonate with most parents. That is a kind of success.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

morse's picture
morse
15065 pencils

Works!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25686 pencils

I love the campaign.

Billybell's picture
Billybell
373 pencils

already seen

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