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Matone Bank: Parrots
CDB Matone. Make your money multiply.
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director / Illustrator: Gregory Kickow
Copywriter: Patrick Matzenbacher
Published: April 2008
Comments
Já tô meio de saco cheio dessa história de transformar cédulas em outras coisas. Mas confesso que dessa maneira é inédito. Bacana. 6/10.
This is like the fourth ad ive seen on here with folded money.
And what does multiplying have to do with parrots?
I agree. They should have used rabbits if they want to communicate that it multiplies quickly.
¨they should have used rabbits if the want to communicate that it multiplies quickly¨ duh!!! i think that the idea is great, they don´t use the clichés, it´s something new.
You're right. They don't use cliches. Instead, they use examples that don't necessarily make sense with their message. Is it common knowledge that leopards and parrots are constantly having babies? I don't think it's common knowledge because it's not true. If the point they're communicating is that your money will multiply, quickly, then not any animal will do. Sure, any living being will produce babies at some point in their lifetime, but some have a gestation period of 2 years. - so how long are you willing to wait for your money to grow?
they're trying to use the animals that are on the bills...
добро пожаловать и наслаждается!
The Prozac Republic®
aaah. Alright. I'll take my foot out of my mouth now.
The connection is CLEAR: the animal from the bill is the same that's multiplying.
8/10
é, mas origami de dinheiro é muito manjado, gaúcho...
добро пожаловать и наслаждается!
The Prozac Republic®
eh still doesn’t work for me its forced.
Da Série Abuso de Referência.
http://br.youtube.com/watch?v=fG9cOFXK55s
Aff...
let's not forget the Fisherman's Friend ads from Ogilvy & Mather Bangkok. After that, these ads are just adaptations.
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