Small tummy, big nutrition

Agency Network: 
July 2013

Print advertisment created by JWT, Israel for Materna infant formula, within the category: House, Garden.

Advertising Agency: JWT Israel, Tel Aviv, Israel
Chief Creative Officer: Hadas Liwer
VP Strategy: Shmulik Kitainik
Art Director: Liav Gutstein
Copywriter: Asaf Halfon
Account Supervisor: Shirly Engel
Account Manager: Lihi Dar

Comments (6)

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certaintly's picture
Activity Score 3994

the idea is lost with that execution

Micah1221's picture
Activity Score 202

There's such a lack of visual contrast in this ad that a good idea almost goes unnoticed

kleenex's picture
Activity Score 49614

I say the idea works.

wink74's picture
Activity Score 66

I do like it

Lazarus's picture
Activity Score 1536

If you've ever worked on infant formula, you'll know that this is probably one of the best ideas you could get a client to approve, who most lack vision or any type of humor or insight - just nutrition, ingredients and happy babies. Maybe not metal, but respectable for the category.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Visual treat.. like it

Love creating ads..