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Materna infant formula: Skin Revitalizer

Materna infant formula: Skin Revitalizer
Your rating: None Average: 4.6 (34 votes)

New! A natural solution that keeps your facial skin revitalized.
A better sleep for your baby with Materna's Good Night infant formula.

Advertising Agency: JWT, Tel Aviv, Israel
VP Creative Director: Neer Perach
Creative Director: Assaf Katz
Art Director: Liav Gutstein
Copywriter: Nadav Ginzburg
VP Account Manager: Ella Goldstein Wolf
Account Supervisor: Hila Rosenberg
Account Executive: Shirly Engel
Published: December 2011

16 Comments

jponino's picture 537 pencils
jponino | Mon, 2012-01-16 11:28

interesting

Tom Megginson's picture 194 pencils
Tom Megginson | Mon, 2012-01-16 11:32

The message is awful. You might as well drug the baby if all you care about is your beauty rest.

skeMaMen's picture 388 pencils
skeMaMen | Mon, 2012-01-16 11:35

Confusing..>?!?!?!

>>> Designed to be signed...

k_nicolle's picture 45 pencils
k_nicolle | Mon, 2012-01-16 12:06

first idea

Hadrons's picture 5392 pencils
Hadrons | Mon, 2012-01-16 13:04
1

It's suppose to be comic relief for young mothers who suffer from sleep deprivation.

Contrived - never the less.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture 8430 pencils
kleenex | Mon, 2012-01-16 13:36

I do not think this sells the product at all.

shortleif's picture 202 pencils
shortleif | Mon, 2012-01-16 15:28

It's too far fetch tbh, most people don't look long enough on an ad that look like so many others.

NicoCiego's picture 652 pencils
NicoCiego | Mon, 2012-01-16 20:19
2

A couple of minutes and you'll forget this ad completely.

Baelin's picture 239 pencils
Baelin | Mon, 2012-01-16 23:15

It's a nice creative twist on this type of product. The only problem here is that the overwhelming impression is that it's just another generic beauty product ad.

I wouldn't have bothered to look for the surprise punchline at the bottom right if I didn't see it here on AotW.

robthechef's picture 541 pencils
robthechef | Mon, 2012-01-16 23:34
1

at first I though, wow, a nice clean beauty ad, then I read the copy and though.."man this kills the ad."

and I have a 2 year old, what about us guys, I want facial smooth skin...

ishiboy's picture 503 pencils
ishiboy | Tue, 2012-01-17 00:46
2

Ideally, should have combined both messages into one line. Interesting thought, but killed by bad copy.

tirthomitro's picture 2188 pencils
tirthomitro | Tue, 2012-01-17 03:50

A FRESH PERSPECTIVE. BUT THE COPY READS FORCED.

they showed me a picture & i laughed
dignity has never been photographed

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Tue, 2012-01-17 11:05

old style.

http://www.mandarinoadv.com

claire.branighan's picture 45 pencils
claire.branighan | Tue, 2012-01-17 20:30

Wtf

Roger Keynes's picture 4088 pencils
Roger Keynes | Wed, 2012-01-18 05:43

pffft

Will Think for Salary

kaleid's picture 20 pencils
kaleid | Sat, 2012-01-28 04:50

is stupid

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