Match.com: Dots
Make love happen.
Advertising Agency: Storåkers McCann, Sweden
Art Director / Illustrator: Jonas Frank
Copywriter: Hanna Belander
Published: January 2008
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10 Comments
congrats, i have never in my life seen a less emotional ad for a matchmaker-agency. impressing.
a love that is green, a color most commonly associated with jealousy?
Normally, I like understated design, but this is a bit *too* understated. Agree with hart: this is so devoid of emotion as to be utterly sterile. Sure, it's matching by computer, but are you sure you want to emphasis the mechanics *that* much?
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No, I am not a media buyer.
I LOVE SWEDISH DESIGN!
ooookay.
simple ideas are the best. congratulations!
a very simple idea...
i like it!
http://dgdico.com.ar/
Nice - i get the idea in the way a german phrase works: "beeing green with each other" means to like each ohter.
great idea.
inat
Merging results in losing your identity ? Or you find a new [better ] identity ?
inat
I like the idea, nice one