Matchbox: Young warriors, Jet

Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Art Director: Anthony Tham
Photographers: Shooting Gallery, Wishing Well
Producer: Iskandar Abdul Kader
Published: May 2009

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19 comments

Guest's picture
Guest

why on earth would you ever want ANOTHER matchbox campaign in your book? to me, it says: "i can't do the hard stuff, i'll just make ads that make jokes about small toys - matchbox cars are small. flashlights are bright. knives are sharp. post-its help memory. tabasco is hot. see how hard this stuff is? this is why lame creatives flock to (or create on their own) easy assignments - because they're EASY

bad astronaut's picture
bad astronaut
544 pencils

I like how people get offended over the dumbest things.

consolidated.db's picture
consolidated.db
538 pencils

apseudobeing likes this

Guest's picture
Guest

uhhhhh, what if Matchbox is actually a real client, that expects your agency to come up with work?

consolidated.db's picture
consolidated.db
538 pencils

what if they were briefed? should they so 'no way! this brand is to easy, gimme super superannuation, baby!'

Guest's picture
Guest

no

satpal's picture
satpal
137 pencils

ils ont déjà fait tellement mieux !

Wordnerd's picture
Wordnerd
6662 pencils

ouch. careful with children and war. you know: parents buy toys. not kids

alexander_bickov's picture
alexander_bickov
3279 pencils

I like this idea

Guest's picture
Guest

Yawn, another scam campaign from singapore. Surprise surprise the CD is Todd 'Gary Larson' McCracken.

Oh, and this has been done for cars and won big. back to the next campaign for torches or amnesty or FHM boys

Bob08's picture
Bob08
749 pencils

Copywriter died?

Guest's picture
Guest

some visuals dont need copy. Dont check copy always ;)

Guest's picture
Guest

again, what a ripoff!

Guest's picture
Guest

Isn't this just the military version of the award winning kids in the cars campaign!? Sequels are never as good as the first.

Guest's picture
Guest

do ogilvy singapore have any real clients?

wmatarrita's picture
wmatarrita
9 pencils

Children + War: Is not a good idea. I've seen better performances of the same idea.

Guest's picture
Guest

Seen this campaign in billboards in ShangHai China

Migzter13's picture
Migzter13
973 pencils

glorifies war in a way, but what the heck. I love F16s!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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