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Matchbox: Young warriors, Jet

Matchbox: Young warriors, Jet
Your rating: None Average: 5.8 (40 votes)

Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Art Director: Anthony Tham
Photographers: Shooting Gallery, Wishing Well
Producer: Iskandar Abdul Kader
Published: May 2009

Comments

Guest's picture
Guest's picture

why on earth would you ever want ANOTHER matchbox campaign in your book? to me, it says: "i can't do the hard stuff, i'll just make ads that make jokes about small toys - matchbox cars are small. flashlights are bright. knives are sharp. post-its help memory. tabasco is hot. see how hard this stuff is? this is why lame creatives flock to (or create on their own) easy assignments - because they're EASY

bad astronaut's picture 86 pencils

I like how people get offended over the dumbest things.

apseudobeing's picture 495 pencils

apseudobeing likes this

Guest's picture

uhhhhh, what if Matchbox is actually a real client, that expects your agency to come up with work?

apseudobeing's picture 495 pencils

what if they were briefed? should they so 'no way! this brand is to easy, gimme super superannuation, baby!'

Guest's picture
1

no

satpal's picture 141 pencils

ils ont déjà fait tellement mieux !

Wordnerd's picture 5288 pencils
2

ouch. careful with children and war. you know: parents buy toys. not kids

alexander_bickov's picture 1638 pencils

I like this idea

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture

Yawn, another scam campaign from singapore. Surprise surprise the CD is Todd 'Gary Larson' McCracken.

Oh, and this has been done for cars and won big. back to the next campaign for torches or amnesty or FHM boys

Bob08's picture 432 pencils
7

Copywriter died?

Guest's picture

some visuals dont need copy. Dont check copy always ;)

Guest's picture

again, what a ripoff!

Guest's picture

Isn't this just the military version of the award winning kids in the cars campaign!? Sequels are never as good as the first.

Guest's picture

do ogilvy singapore have any real clients?

wmatarrita's picture 9 pencils
1

Children + War: Is not a good idea. I've seen better performances of the same idea.

Guest's picture
7

Seen this campaign in billboards in ShangHai China

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