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Matchbox: Vincent and Jules
Advertising Agency: Ogilvy Budapest, Hungary
Creative Director / Copywriter: Gabor Spielmann
Art Directors: Bruno Almeida, Eric Napier, Viktor Uhrin
Illustrator: Morpho
Photographer: Pál Nánási
Published: January 2008
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Comments
Nice try but keep on trying. You'll get there.
OMG another freaky student posting like an old experienced pro...
jea man, WTF, thats embarrassing!
Matchbox makes pulp fiction toys for children?
HOW I LOST MY THUMB:
Vincent: Oh man, I shot Marvin in the face.
Jules: Why the fuck did you do that!
Vincent: Well, I didn't mean to do it, it was an accident!
Jules: Oh man I've seen some crazy ass shit in my time...
Vincent: Chill out, man. I told you it was an accident. You probably went over a bump or something.
Jules: Hey, the car didn't hit no motherfucking bump.
Vincent: Hey, look man, I didn't mean to shoot the son of a bitch. The gun went off. I don't know why.
DONE by Ogilvy Mexico. The print was a finger with racing suit and helmet painted on it. It was better. Couldn't find the link.
Sorry, Can yo explain the idea, I don't know the brand.
not only this was done, but it was done in a more relevant to the target group and overall prettier way. this is simply bad.
but they campaigned it! ooh ooh next, it can be smokey and the bandit on fingers, then the dukes of hazzard, then evel kenevel, then speed racer, then michael knight...
I am partial to the Pulp Fiction reference, but I do agree this is not appropriate for the target market, which is young children. Am I correct? Where was this executed? If it was specifically placed in a collectors' magazine for adults, then it might be ok.
-Natalie
www.topolewski.net