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Matchbox: USA map
Advertising Agency: p4 Ogilvy & Mather, Panama
Creative Director / Copywriters: Victor Chizmar
Art Directors: Raul Correa, Ana Carolina Castro, Marleny Garrido, Giancarlo Bianco
Photographer: VFX
Comments
done for lonely planet in 2005, exact same image!
www.joelapompe.net
Very similar for sure:
http://adsoftheworld.com/media/print/lonely_planet_africa
http://adsoftheworld.com/media/print/lonely_planet_usa
http://adsoftheworld.com/media/print/lonely_planet_australia
But the artwork is much more interesting here. Thanks to the 4 AD's.
If we're talking to kids, this feels over complicated.
>>>> That's not an ad. THIS is is an ad.
My initial thought exactly. But then, I guess the planners have said that it's mainly parents who buy the toys...
I like this campaign.
Parents usually only fork out the money, it's the kids who choose the toy they want.
Hohum.
wheres origionality
this was done about 4 years ago. it's in the one show, art directors, etc...
it's also here: http://bp3.blogger.com/_Tu04eY71EMQ/RdBh0gunT9I/AAAAAAAAA2Q/KWHa61sYB4...
great idea tho
http://adnerd.blogspot.com
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