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Kid, 3

Agency: 
Published/Aired: 
May 2008
1230
Description: 

Print advertisment created by Ogilvy, Germany for Matchbox, within the category: Gaming.

Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Creative Directors: Christian Mommertz, Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz, Marco Weber
Photographer: Kajetan Kandler

Comments (9)

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Highest Rated

Guest's picture
Guest

Everything that is right and wrong in advertising is in this ad.

It sums up the best because it is simple, instant, insightful and just fucking wonderful.

It sums up the worst because we all know this is a fucking scam for a client that doesn't even advertise. If Matchbox ran half the advertising that is entered into shows in their name the would be Cannes advertiser of the year. And probably broke.

This was a big winner last year btw. What's it doing here now?

getconnected2001's picture
getconnected2001
Activity Score 987

Out of the (match)BOX!

Brainsugar's picture
Brainsugar
Activity Score 1628

F*****g good! I love that. So right for a new matchbox communication!

ChuckNorris's picture
ChuckNorris
Activity Score 834

Fantastic.

Finally a toy car campaign that talks to its target.

theanc's picture
theanc
Activity Score 2783

Yeah. And it's so obvious that nobody did it before (I maybe wrong).

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

valhallenx's picture
valhallenx
Activity Score 92

This is what advertising is all about. The kids living their fantasy. Great work guys... Glückwünsche!!

in the name of ad's picture
in the name of ad
Activity Score 456

fun but done, done, done!

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

This is what an ad ought to be. People, this is how you Fu*king make ads! Damn I wish I'd done this.

just write's picture
just write
Activity Score 653

simple... awesome... great..

Guest's picture
Guest

Everything that is right and wrong in advertising is in this ad.

It sums up the best because it is simple, instant, insightful and just fucking wonderful.

It sums up the worst because we all know this is a fucking scam for a client that doesn't even advertise. If Matchbox ran half the advertising that is entered into shows in their name the would be Cannes advertiser of the year. And probably broke.

This was a big winner last year btw. What's it doing here now?

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