Matchbox: Kid, 3

Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Creative Directors: Christian Mommertz, Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz, Marco Weber
Photographer: Kajetan Kandler
Via: Advert Eyes

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9 comments

getconnected2001's picture
getconnected2001
989 pencils

Out of the (match)BOX!

Brainsugar's picture
Brainsugar
1586 pencils

F*****g good! I love that. So right for a new matchbox communication!

ChuckNorris's picture
ChuckNorris
834 pencils

Fantastic.

Finally a toy car campaign that talks to its target.

theanc's picture
theanc
2778 pencils

Yeah. And it's so obvious that nobody did it before (I maybe wrong).

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

valhallenx's picture
valhallenx
92 pencils

This is what advertising is all about. The kids living their fantasy. Great work guys... Glückwünsche!!

in the name of ad's picture
in the name of ad
456 pencils

fun but done, done, done!

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

This is what an ad ought to be. People, this is how you Fu*king make ads! Damn I wish I'd done this.

just write's picture
just write
653 pencils

simple... awesome... great..

Guest's picture
Guest

Everything that is right and wrong in advertising is in this ad.

It sums up the best because it is simple, instant, insightful and just fucking wonderful.

It sums up the worst because we all know this is a fucking scam for a client that doesn't even advertise. If Matchbox ran half the advertising that is entered into shows in their name the would be Cannes advertiser of the year. And probably broke.

This was a big winner last year btw. What's it doing here now?

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