Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Creative Directors: Christian Mommertz, Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz, Marco Weber
Photographer: Kajetan Kandler
Via: Advert Eyes
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19 Comments
Nice. Packs in quite an attitude! Way to go!
good good good!
Cool.
These are really cool.
Hit just the right note.
"readthiswhileIstareatyourtits"
Doin' it for the points
Bravo.
Gold
Great stuff.
The kid better keep his eyes on the road! Or should I say linoleum tile floor? This is such a deceptively, brutally simple idea. I'm shaking my head uncontrollably why this hasn't "been done" before. Or has it?
Thumbs up from me, too!
Where were these placed? And gearing to which audience? Collectors? I'd hate to give ideas to little kids. Maybe I'm being too rational.
-Natalie
http://www.nataliemarion.com
Actually, that was exactly my next question. "Where would these run?"
I don't have any kids of this age, but the fact aside, these are obviously targeted at us, adults. I don't think ANY past Matchbox ads were targeted at small kids...
I do like your rational thinking, though.
Nah, you're not being too rational. You're just being a dumb fuck!
hey guys and girls!? Those boys are saying in their pure rationallity: cool, I've got the best car in the world and i'm the king.
Every little child got dreams with their Matchbox cars! Have you ever read some Calvin & hobbes?
So great ads!
I dunno, these just picked up at Clio but another campaign for matchbox? Feels a bit scammy to me but at least it's not the small car doing big car stuff angle.
I like these a lot. Really speaks to the imagination of a kid.
If anyone says they don't like these I will personally fly to where ever you are in the world and kick your ass! I really can't get over how fabulous these are. Where past Matchbox and Hotwheels ads have fallen short, these actually speak to the target. Speaking to the target...who'd a thunk it!
I don't like it.
I fight nude from the waist down, so bring it on.
"readthiswhileIstareatyourtits"
Doin' it for the points
You fight naked? Cool, so do I.
It's go time.
You're going down. Brokeback style.
Boo-Yow!
"readthiswhileIstareatyourtits"
Doin' it for the points
That's your ticket to Cannes.