Advertisement

Kid, 1

Agency: 
Published/Aired: 
May 2008
Description: 
Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Creative Directors: Christian Mommertz, Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz, Marco Weber
Photographer: Kajetan Kandler

Comments (19)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

Nah, you're not being too rational. You're just being a dumb fuck!

Get-a-Fix's picture
Get-a-Fix
Activity Score 351

Nice. Packs in quite an attitude! Way to go!

getconnected2001's picture
getconnected2001
Activity Score 987

good good good!

adgoddess's picture
adgoddess
Activity Score 369

Cool.

Disco Munky's picture
Disco Munky
Activity Score 3890

These are really cool.

Hit just the right note.

"readthiswhileIstareatyourtits"

Doin' it for the points

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Bravo.

Leandro's picture
Leandro
Activity Score 117

Gold

T-bone's picture
T-bone
Activity Score 48

Great stuff.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

The kid better keep his eyes on the road! Or should I say linoleum tile floor? This is such a deceptively, brutally simple idea. I'm shaking my head uncontrollably why this hasn't "been done" before. Or has it?
Thumbs up from me, too!

NatalieM's picture
NatalieM
Activity Score 1685

Where were these placed? And gearing to which audience? Collectors? I'd hate to give ideas to little kids. Maybe I'm being too rational.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Actually, that was exactly my next question. "Where would these run?"
I don't have any kids of this age, but the fact aside, these are obviously targeted at us, adults. I don't think ANY past Matchbox ads were targeted at small kids...

I do like your rational thinking, though.

Guest's picture
Guest

Nah, you're not being too rational. You're just being a dumb fuck!

Brainsugar's picture
Brainsugar
Activity Score 1625

hey guys and girls!? Those boys are saying in their pure rationallity: cool, I've got the best car in the world and i'm the king.
Every little child got dreams with their Matchbox cars! Have you ever read some Calvin & hobbes?
So great ads!

Whitefang's picture
Whitefang
Activity Score 509

I dunno, these just picked up at Clio but another campaign for matchbox? Feels a bit scammy to me but at least it's not the small car doing big car stuff angle.

czaddork's picture
czaddork
Activity Score 18

I like these a lot. Really speaks to the imagination of a kid.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

If anyone says they don't like these I will personally fly to where ever you are in the world and kick your ass! I really can't get over how fabulous these are. Where past Matchbox and Hotwheels ads have fallen short, these actually speak to the target. Speaking to the target...who'd a thunk it!

Disco Munky's picture
Disco Munky
Activity Score 3890

I don't like it.

I fight nude from the waist down, so bring it on.

"readthiswhileIstareatyourtits"

Doin' it for the points

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

You fight naked? Cool, so do I.

Disco Munky's picture
Disco Munky
Activity Score 3890

It's go time.

You're going down. Brokeback style.

Boo-Yow!

"readthiswhileIstareatyourtits"

Doin' it for the points

tim.ustrup's picture
tim.ustrup
Activity Score 10

That's your ticket to Cannes.

Advertisement

20% Off Sale at iStock until December 9th 2016