Matchbox: Kid, 1

Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Creative Directors: Christian Mommertz, Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz, Marco Weber
Photographer: Kajetan Kandler
Via: Advert Eyes

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Get-a-Fix's picture
351 pencils

Nice. Packs in quite an attitude! Way to go!

getconnected2001's picture
989 pencils

good good good!

adgoddess's picture
369 pencils


Disco Munky's picture
Disco Munky
3900 pencils

These are really cool.

Hit just the right note.


Doin' it for the points

R. Rinaldi's picture
R. Rinaldi
686 pencils


Leandro's picture
117 pencils


T-bone's picture
48 pencils

Great stuff.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The kid better keep his eyes on the road! Or should I say linoleum tile floor? This is such a deceptively, brutally simple idea. I'm shaking my head uncontrollably why this hasn't "been done" before. Or has it?
Thumbs up from me, too!

NatalieM's picture
1687 pencils

Where were these placed? And gearing to which audience? Collectors? I'd hate to give ideas to little kids. Maybe I'm being too rational.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Actually, that was exactly my next question. "Where would these run?"
I don't have any kids of this age, but the fact aside, these are obviously targeted at us, adults. I don't think ANY past Matchbox ads were targeted at small kids...

I do like your rational thinking, though.

Guest's picture

Nah, you're not being too rational. You're just being a dumb fuck!

Brainsugar's picture
1580 pencils

hey guys and girls!? Those boys are saying in their pure rationallity: cool, I've got the best car in the world and i'm the king.
Every little child got dreams with their Matchbox cars! Have you ever read some Calvin & hobbes?
So great ads!

Whitefang's picture
509 pencils

I dunno, these just picked up at Clio but another campaign for matchbox? Feels a bit scammy to me but at least it's not the small car doing big car stuff angle.

czaddork's picture
18 pencils

I like these a lot. Really speaks to the imagination of a kid.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

If anyone says they don't like these I will personally fly to where ever you are in the world and kick your ass! I really can't get over how fabulous these are. Where past Matchbox and Hotwheels ads have fallen short, these actually speak to the target. Speaking to the target...who'd a thunk it!

Disco Munky's picture
Disco Munky
3900 pencils

I don't like it.

I fight nude from the waist down, so bring it on.


Doin' it for the points

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

You fight naked? Cool, so do I.

Disco Munky's picture
Disco Munky
3900 pencils

It's go time.

You're going down. Brokeback style.



Doin' it for the points

tim.ustrup's picture
5 pencils

That's your ticket to Cannes.

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