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ccsman04's picture
ccsman04
165 pencils

FIVE ART DIRECTORS?????????????? WTF FOR??????? Oh yeah, AND a COPY WRITER???? Did he come up with the "N"????? So how many art directors does it take to work with illustrator and make a [edited by admin for foul language] ad? FIVE! I dont even get this ad... I guess it has meaning in Panama, but its just MATCHBOX. Is it so you can play with your Matchbox on this map? Im sure I am missing something here...

ivan's picture
ivan

I just want to react to the copywriter comment. Copywriters do not only write copy. They work on the concept primarily.

Ivan Raszl, admin of AotW

Jiki's picture
Jiki

Awright Ivan, say it loud.

giorgino's picture
giorgino
60 pencils

..... and a Photographer ! :D

http://georgegrosescuportfolio.blogspot.com/

______________________________________
www.georgegrosescu.ro

nemesis's picture
nemesis
761 pencils

I think the concept in this ads is universal, and doesn't have meaning just in Panama. With Matchbox toy cars, a trip around the house is like a cross country drive.

Guest's picture
Guest

i think Ana and Carolina are the same person...

postman's picture
postman
951 pencils

:D You may be right...

Guest's picture
Guest

Copywriters are not secretaries who write copylines, we think about concepts you moron!!!! and Art Directors are not MOUSE OPERATORS, so I don't see anything wrong with a crew of profesionals brainstorming about a layout.
I think its a great idea, something new and cool about a cool brand.

sloppy4's picture
sloppy4
1496 pencils

this account has more money than coke is seems.

Rog's picture
Rog
6094 pencils

See where it's going.
Trying to be too clever to get there.

>>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest

where is sardinia???

ad pedant's picture
ad pedant
58 pencils

it's just off the coast of Italy :-)... but you unless they're also selling Matchbox ferries to carry you there, it's not needed here

manata's picture
manata

MANNATE A FANCULO BRUTTI FROCI DEL CAZZO

the.adnerd's picture
the.adnerd
160 pencils

this was done about 4 years ago. it's in the one show, art directors, etc...
it's also here: http://bp3.blogger.com/_Tu04eY71EMQ/RdBh0gunT9I/AAAAAAAAA2Q/KWHa61sYB4...

great idea tho

ccsman04's picture
ccsman04
165 pencils

To ad to the "COPYWRITER" comments (not Ivans but the no named [edited by admin for foul language])... guess WHAT... My PARTNER is a "copywriter" and I know what they DO and DONT do (YOU IMBECILIC JACK HOLE)... so that just ADS to the entire CRAP of this ad... why in the [edited by admin for foul language] does it take a TEAM of TWENTY [edited by admin for foul language] INCLUDING A COPYWRITER to come up with a SAD piece of [edited by admin for foul language] that they COPIED in the first place... And WHOM EVER "created" these ADS was nothing more than a frickin ADOBE ILLUSTRATOR jockey... If you call that "art direction" you OBVIOUSLY dont know what WE DO!!!

cortescreativo's picture
cortescreativo
118 pencils

Calmese!
(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

Nipo's picture
Nipo
20 pencils

I think ccsman04 is just looking to curse at someone. Whats up, something gone wrong in your life? Please try to behave bro...

Btw looks good, but I'm starting to hate Matchbox and their 10 millions campains.

Zulo's picture
Zulo
62 pencils

Yeah, the 1st guy "Ccssman04" is mising something. Intelligence. And prudence.

Guest commenter's picture
Guest commenter

Sorry ccsman04, but if you can't understand why there's a copywriter on these credits, you don't understand how advertising works.

And if you are in fact a real AD at a real advertising agency, you'd realize that the ADs oversee the people who do the illustrations and "direct" it (hence the name, "art director"). Why don't you have the same reaction to an ad that's all photography? Since, by your logic, the photographer should get the AD credit.

You simply do not seem to understand what CWs and ADs ACTUALLY do. I'm not sure what kind of agency you work at, but at most agencies, CWs and ADs concept ideas. Those ideas could be all copy or all visual or anywhere in between. Then the CW will write whatever needs to be written (if anything) and the AD will direct the art (whether it's typography, photography, illustration or whatever).

As for the number of names, maybe this came out of a brainstorm with a bunch of people. Or they split responsibilities to meet a deadline. Who knows? If you had the experience you claim to have, you'd realize that it's not unreasonable.

Also, there's a photographer on the credits because there's a photo in the ad. Look at the lower left hand corner.

UmberJamber's picture
UmberJamber

Sorry ccsman04, but if you can't understand why there's a copywriter on these credits, you don't understand how advertising works.

And if you are in fact a real AD at a real advertising agency, you'd realize that the ADs oversee the people who do the illustrations and "direct" it (hence the name, "art director"). Why don't you have the same reaction to an ad that's all photography? Since, by your logic, the photographer should get the AD credit.

You simply do not seem to understand what CWs and ADs ACTUALLY do. I'm not sure what kind of agency you work at, but at most agencies, CWs and ADs concept ideas. Those ideas could be all copy or all visual or anywhere in between. Then the CW will write whatever needs to be written (if anything) and the AD will direct the art (whether it's typography, photography, illustration or whatever).

As for the number of names, maybe this came out of a brainstorm with a bunch of people. Or they split responsibilities to meet a deadline. Who knows? If you had the experience you claim to have, you'd realize that it's not unreasonable.

Also, there's a photographer on the credits because there's a photo in the ad. Look at the lower left hand corner.

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