Matchbox: Italy map

Matchbox: Italy map

Advertising Agency: p4 Ogilvy & Mather, Panama
Creative Director / Copywriters: Victor Chizmar
Art Directors: Raul Correa, Ana Carolina Castro, Marleny Garrido, Giancarlo Bianco
Photographer: VFX

Your rating: None Average: 2.6 (14 votes)

Comments

FIVE ART DIRECTORS?????????????? WTF FOR??????? Oh yeah, AND a COPY WRITER???? Did he come up with the "N"????? So how many art directors does it take to work with illustrator and make a [edited by admin for foul language] ad? FIVE! I dont even get this ad... I guess it has meaning in Panama, but its just MATCHBOX. Is it so you can play with your Matchbox on this map? Im sure I am missing something here...

ivan's picture

I just want to react to the copywriter comment. Copywriters do not only write copy. They work on the concept primarily.

Awright Ivan, say it loud.

giorgino's picture

..... and a Photographer ! :D

http://georgegrosescuportfolio.blogspot.com/

I think the concept in this ads is universal, and doesn't have meaning just in Panama. With Matchbox toy cars, a trip around the house is like a cross country drive.

i think Ana and Carolina are the same person...

:D You may be right...

Copywriters are not secretaries who write copylines, we think about concepts you moron!!!! and Art Directors are not MOUSE OPERATORS, so I don't see anything wrong with a crew of profesionals brainstorming about a layout.
I think its a great idea, something new and cool about a cool brand.

this account has more money than coke is seems.

See where it's going.
Trying to be too clever to get there.

>>>> That's not an ad. THIS is is an ad.

where is sardinia???

it's just off the coast of Italy :-)... but you unless they're also selling Matchbox ferries to carry you there, it's not needed here

MANNATE A FANCULO BRUTTI FROCI DEL CAZZO

this was done about 4 years ago. it's in the one show, art directors, etc...
it's also here: http://bp3.blogger.com/_Tu04eY71EMQ/RdBh0gunT9I/AAAAAAAAA2Q/KWHa61sYB4...

great idea tho

http://adnerd.blogspot.com

To ad to the "COPYWRITER" comments (not Ivans but the no named [edited by admin for foul language])... guess WHAT... My PARTNER is a "copywriter" and I know what they DO and DONT do (YOU IMBECILIC JACK HOLE)... so that just ADS to the entire CRAP of this ad... why in the [edited by admin for foul language] does it take a TEAM of TWENTY [edited by admin for foul language] INCLUDING A COPYWRITER to come up with a SAD piece of [edited by admin for foul language] that they COPIED in the first place... And WHOM EVER "created" these ADS was nothing more than a frickin ADOBE ILLUSTRATOR jockey... If you call that "art direction" you OBVIOUSLY dont know what WE DO!!!

Calmese!
(miguelandréscortés / Art Director / Leo Burnett Colombiana)

I think ccsman04 is just looking to curse at someone. Whats up, something gone wrong in your life? Please try to behave bro...

Btw looks good, but I'm starting to hate Matchbox and their 10 millions campains.

Yeah, the 1st guy "Ccssman04" is mising something. Intelligence. And prudence.