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hang-the-dj's picture
hang-the-dj
Activity Score 1262

I love anyone that 'writes what they are thinking' and I appreciate that it's not your 1st language, but I'm still a bit confused.

I have worked on alcohol before so I think I see what you mean about what you can (or can't) 'promise' with the product.

What I don't understand is what these ads are trying to say, I can't find the 'concept'.

like.a.boy's picture
like.a.boy
Activity Score 227

somehow I really like this campaign... i keep looking at it...

ccsman04's picture
ccsman04
Activity Score 165

I too enjoy these. Very "El Lissitzky" in a Vodka sort of way.

ambidextrous's picture
ambidextrous
Activity Score 44

i like both
illustration
&
concept

Punch's picture
Punch
Activity Score 612

Asi esssss... no hay nada nuevo qué decir acerca de esta bebida. Lo que si resalto es la dirección de arte. BUENISIMO.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Bianconiglio's picture
Bianconiglio
Activity Score 406

Punch, hai rotto il cazzo. Scrivi in inglese.

(Bianconiglio is looking for some freelance work)

Bianconiglio's picture
Bianconiglio
Activity Score 406

Yes, very nice work in concept and illustration.

Well done!

(Bianconiglio is looking for some freelance work)

FPO's picture
FPO
Activity Score 58

I enjoy these.
This may be my favorite of the set. It seems to tie back to the product a bit nicer.

tjb1970's picture
tjb1970
Activity Score 492

interesting to look at but i don't have a clue what these are trying to say.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

Me neither. I find it odd that people are enjoying this so much, which leads me to believe that most comments on here are from a strictly design point of view, and not necessarily an overall advertising point of view.

FPO's picture
FPO
Activity Score 58

This one in particular gave me the message "You know you shouldn't, but you want to anyway," a sentiment that lends itself well to shooting vodka.

I think they pulled away from this thought with the others. Some read more like "You want it just like how you want sex," or even "Alcohol = kinky party," to the general consumer... which does a lot less.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Yeah, did somebody say the word concept? Because I'm pretty sure I didn't see one.

These do nothing for me at all. Cold and boring.

Bianconiglio's picture
Bianconiglio
Activity Score 406

There is something thirsty inside you. Ok, drink and forget it. Or... dirink and enjoy it.

When you talk about alcool you have to put attention at the tone of voice. Do you remember the beautifull Smirnof campaign whith the image distortion trought the bottlle? Tell me... what was the concept?

(Bianconiglio is looking for some freelance work)

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Um, don't remember it, probably because there was no concept.

Found some work yet?

Spanky's picture
Spanky
Activity Score 4899

the matches are men. the matchbox is a woman. they're hitting on her. and getting burned (shot down). aside from that, the overall idea is that you're thirsty and horny. and i suppose if you were to be drunk (or if the girl were anyway), you'd have a better chance of getting laid.

having worked on liquor accounts, every douchbag client wants to see tits and ass. so this is a great way of showing that without being sleazy.

• ω •'s picture
• ω •
Activity Score 243

i think they r just trying to link the whole kinky thingy with the product name. The word 'thirsty' just seems to fuddles pple..:|

AlphaHawk's picture
AlphaHawk
Activity Score 84

I don't get it. These are nonsensical in a bad way. My only advice is to lay of the bong whle working.

Dick Huges's picture
Dick Huges
Activity Score 937

i like these too...

What the Hell's picture
What the Hell
Activity Score 114

Nice illustration > Concept is a mystery >>

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

its great,

postman's picture
postman
Activity Score 951

Self-depreciating! Good! (Or am I wrong?)

bright rhino's picture
bright rhino
Activity Score 118

No concept. The creatives obviously found some art that they really liked, and decided to try and put a client to it. The illustrations are nice, I'd like to have them framed on my wall, but there just isn't an idea here.

Yokel's picture
Yokel
Activity Score 604

How rude. :)

Bianconiglio's picture
Bianconiglio
Activity Score 406

For the people who think there is no concept.

Please, tell me: what was the concept of the Smirnof campaign whith the image distortion trought the bottlle?

Have you ever worked whit alcool products? I think no.
Alcool is like a drug. You must talk "in the fog".

(Bianconiglio is looking for some freelance work)

Rog's picture
Rog
Activity Score 6082

"Alcohol is like a drug?!"
"You must talk in the fog?!"
Seriously, is that an Italian brief on alcoholic products, Bianco?
Please, tell us what you think THIS concept is, B.
Beacuse all it is visually saying to me is 'Halucinate on Vodoo Vodka'.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Ditto that.

Come on Mr B, put down your crack-pipe for a minute and enlighten us all.

Bianconiglio's picture
Bianconiglio
Activity Score 406

I am not good in English (no one speak english in Italy). But I try to write my way of thinking.
I hope you will understand the meaning between my mistakes.

"To write in the fog": I mean that you can't say
Drink and forget.
Or
drink and make love and have fun.

You must tell the same things whithout really saying.

Suka
(Bianconiglio is looking for some freelance work)

hang-the-dj's picture
hang-the-dj
Activity Score 1262

I love anyone that 'writes what they are thinking' and I appreciate that it's not your 1st language, but I'm still a bit confused.

I have worked on alcohol before so I think I see what you mean about what you can (or can't) 'promise' with the product.

What I don't understand is what these ads are trying to say, I can't find the 'concept'.

ambidextrous's picture
ambidextrous
Activity Score 44

i agree

AlphaHawk's picture
AlphaHawk
Activity Score 84

Are you kidding Bianconiglio? Those Smirnoff ads had a concept. It was a branding piece that said if you drink Smirnoff you're the wild one, the mysterious one, the desired one. These say nothing, no product benefit or some feeling that people can take away from these. Its pretty much illustrations with a tacked on logo.

Antony74's picture
Antony74
Activity Score 8

I like it. Consumers don't lose they time trying to make any marketing analysis before buy. Either they like it or not.

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