Masterpiece Max mascara: Eyes 3

Look into my eyes

Advertising Agency: Leo Burnett Warsaw SP ZOO Poland
Creative Director / Art director / Photographer / Illustrator: Martin Winther
Copywriter: Blaise Douglas
Account supervisor: Hanna Jackowska
Account executive: Ilona Borucka

28 comments

Guest's picture
Guest

I get the point, but the creep-out factor far outweighs the intrigue factor.
seems unlikely to connect with the market specified...

Kswizzle's picture
Kswizzle
36 pencils

Very simple. Nice visual.

silvi's picture
silvi
4172 pencils

Totally wrong. Ugly. Disturbing.

Guest's picture
Guest

mistrz!

nepstein's picture
nepstein
197 pencils

"Use Max and you too can have 2 foot long eye lashes that completely cover your entire face!"

john.lighttern's picture
john.lighttern
216 pencils

The ad is great. The commenters are not.

The ad tells that when you use this product, you are attracted to womans eyes... is it that hard do get?

Guest's picture
Guest

I totally agree.

Guest's picture
Guest

This may be one of the dumbest ads i've evert seen.

Singularity's picture
Singularity
202 pencils

The opinions seem to fall into two very polarized groups. Yes, there is a real concept and meaning at the heart of this ad. At the same time, the portrayal does not present beauty or allure.

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President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture
Guest

Nice. Goes past the obvious, to what should have been obvious.

Unless of course we're not all totally bored ramming images of freakishly-beautiful-anorexic-supermodels down the throats of young women in hopes of bashing their confidence just enough so they go by some max factor.

But then again when was the last time one of those images stood out enough to actually be noticed

dlue's picture
dlue
342 pencils

Nice. Goes past the obvious, to what should have been obvious.

Unless of course we're not all totally bored ramming images of freakishly-beautiful-anorexic-supermodels down the throats of young women in hopes of bashing their confidence just enough so they go by some max factor.

But then again when was the last time one of those images stood out enough to actually be noticed

cheers,
dlue

jonybeta's picture
jonybeta
364 pencils

Me encanto la idea, muy sencilla y al mismo tiempo impactante, nada fácil de lograr.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Duncan Macleod's picture
Duncan Macleod
17 pencils

I think the campaign would work well with a younger audience, particularly in magazines celebrating pop culture.

The Inspiration Room
www.theinspirationroom.com

Guest's picture
Guest

Anyone who can sell something totally different in a category where the ads all look the same deserves a round of applause. It might not get me to buy it (there isn't much persuasion here) but it got my attention - first campaign I looked at on adsoftheworld today.

Guest's picture
Guest

Based on the terrible cliche' make-up ads I constantly see in magazines, it's not too bad. At least there's a strategy behind it other than showing a photoshopped supermodel

Guest's picture
Guest

strategy? c'mon!
It's a nice idea with great visual.

Guest's picture
Guest

LOL LOVE IT!

mikeelrapido's picture
mikeelrapido
1929 pencils

I think it's ok, eyecatching and with clear message...

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Juan Cabral's picture
Juan Cabral
709 pencils

Good work, Poland.

***
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Guest's picture
Guest

its superb................................class ad................so clear message.........loved it

old monk's picture
old monk
23 pencils

Good communication. but other two are doing same thind, just different grounds.

cp's picture
cp
354 pencils

unfortunately the creepy factor outweighs what is intended for the target mkt

Guest's picture
Guest

I like the concept .

Guest's picture
Guest

This is dumb.
I wear mascara and this is totally dumb.
The eyelashes aren't thicker, fuller or remotely alluring or sexy, which is what mascara is meant to achieve.

These are just ugly illustrations, I could have pulled these out of my own butt in less than 5.
Oh, and even then, I would have tossed these in the trash much like these should have been as well.

UGLY.

rolling.stone's picture
rolling.stone
2740 pencils

prima facie in thumbnail i thought it is some sort of public interest, but later i saw its a fashion ad,

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chinaski's picture
chinaski
951 pencils

done by leo burnett istanbul. for the same brand. same exec.

Guest's picture
Guest

Creepy

tytpol's picture
tytpol
777 pencils

KICK ASS!

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