Masterpiece Max mascara: Eyes 3

I get the point, but the creep-out factor far outweighs the intrigue factor.
seems unlikely to connect with the market specified...

Very simple. Nice visual.

Totally wrong. Ugly. Disturbing.

mistrz!

"Use Max and you too can have 2 foot long eye lashes that completely cover your entire face!"

The ad is great. The commenters are not.

The ad tells that when you use this product, you are attracted to womans eyes... is it that hard do get?

This may be one of the dumbest ads i've evert seen.

The opinions seem to fall into two very polarized groups. Yes, there is a real concept and meaning at the heart of this ad. At the same time, the portrayal does not present beauty or allure.

Nice. Goes past the obvious, to what should have been obvious.

Unless of course we're not all totally bored ramming images of freakishly-beautiful-anorexic-supermodels down the throats of young women in hopes of bashing their confidence just enough so they go by some max factor.

But then again when was the last time one of those images stood out enough to actually be noticed

Nice. Goes past the obvious, to what should have been obvious.

Unless of course we're not all totally bored ramming images of freakishly-beautiful-anorexic-supermodels down the throats of young women in hopes of bashing their confidence just enough so they go by some max factor.

But then again when was the last time one of those images stood out enough to actually be noticed

Me encanto la idea, muy sencilla y al mismo tiempo impactante, nada fácil de lograr.

I think the campaign would work well with a younger audience, particularly in magazines celebrating pop culture.

Anyone who can sell something totally different in a category where the ads all look the same deserves a round of applause. It might not get me to buy it (there isn't much persuasion here) but it got my attention - first campaign I looked at on adsoftheworld today.

Based on the terrible cliche' make-up ads I constantly see in magazines, it's not too bad. At least there's a strategy behind it other than showing a photoshopped supermodel

strategy? c'mon!
It's a nice idea with great visual.

LOL LOVE IT!

I think it's ok, eyecatching and with clear message...

Good work, Poland.

its superb................................class ad................so clear message.........loved it

Good communication. but other two are doing same thind, just different grounds.

unfortunately the creepy factor outweighs what is intended for the target mkt

I like the concept .

This is dumb.
I wear mascara and this is totally dumb.
The eyelashes aren't thicker, fuller or remotely alluring or sexy, which is what mascara is meant to achieve.

These are just ugly illustrations, I could have pulled these out of my own butt in less than 5.
Oh, and even then, I would have tossed these in the trash much like these should have been as well.

UGLY.

prima facie in thumbnail i thought it is some sort of public interest, but later i saw its a fashion ad,

done by leo burnett istanbul. for the same brand. same exec.

Creepy

KICK ASS!