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Masterpiece Max mascara: Eyes 1

Masterpiece Max mascara: Eyes 1
Your rating: None Average: 6.5 (31 votes)

Look into my eyes

Advertising Agency: Leo Burnett Warsaw SP ZOO Poland
Creative Director / Art director / Photographer / Illustrator: Martin Winther
Copywriter: Blaise Douglas
Account supervisor: Hanna Jackowska
Account executive: Ilona Borucka

24 Comments

copycomoelcopi's picture 832 pencils

beautiful. i don't know if this could sell any eyelash mascara, but its gorgeous.

federo's picture 779 pencils

yeah

absolutely yeah

federo's picture 779 pencils

yeah

absolutely yeah

talkingisfree's picture 1677 pencils
8

Really nice. I love its simplicity, great concept and nice illustrations. If the packshot and line were better art directed and not just put down up to a transparence and that's all, it could be awesome.

CrackerJackWorks's picture 5760 pencils

eye catching

silvi's picture 4174 pencils

I understand the mission of this pieces, but i don´t like final result.

john.lighttern's picture 216 pencils

I agree it could`ve been done with a different illustration, not so simplist. And because of this, it wont win awards. But it quite nice.

Jaap Grolleman's picture 6306 pencils
ibeg2differ's picture 420 pencils

The average woman won't give a damn about this ad.

Guest's picture

I agree 100%!

Guest's picture
8

These are great, fresh and different. I think the style is quirky and fun. Well done. I like all 3

ace85le's picture 3676 pencils
6

This ad will attract an artist, not a typical product buyer. 10 for the captivating art, 2 for the relevance to target audience.

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Scorch Identity LLP | Boutique Brand Consultancy | Logo, Brochure & Website Design | Branding Packages
www.scorchidentity.com

jonybeta's picture 364 pencils

Muy muy linda gráfica!

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

AmigoInvisible's picture 195 pencils

I would feel a little uneasy selling this to the client.

I like it.

hagemony's picture 347 pencils

good art, not sell.

Guest's picture

it doesnt give me a cosmetic feel to sell the product

Juan Cabral's picture 713 pencils
8

It´s nice to see good work coming from different places like Poland and Korea. It looks really fresh, very different than what we usually see.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Cousin Itt? :)

Allover a nice campaign with nice visuals. Bravo Poland!

Guest's picture

Really fresh. Very well done.

Guest's picture

i would buy
no
i will buy
oooh i bought

congrats

rits's picture 74 pencils

i like it
n i thnk it wud appeal 2 the average women 2
nice!

Guest's picture

I agree, like the idea too. mascara is meant to bring attention to one's eyes, which is what this visual does. good.

Guest's picture

women wn't buy

Guest's picture

one of those cases in wich you can place any product of the category. Could be a Dior product. Ok, it couldn't. Dior has great advertisers.

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