Masterlock: Hippies

Tough Enough For Any Job

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Photographer: Bryan Traylor

July 2008


wildbore's picture
749 pencils


TexasH's picture
365 pencils

Would it be funnier if the other trees were cut off? :)

CGilb09's picture
572 pencils

I agree, would have made it a lot more effective.

Tweet tweet: @ThisAbility

djakuza's picture
517 pencils

nice ads! funny funny! :)

CR_AD's picture
413 pencils

A campaign of pub for padlocks!
If that it is not just to try to win a prize!
Brief check I saw that of the hippis at the beginning and I did not really like I thought that the crossed padlocks avaut the time but when I arrived on that of the magician I am say in yours a strat piece of news finally check to finish on her only that I like that of the cow, otherwise level strat OK bah it is a solid cadena and then it is everything!

iT-iS-i's picture
1721 pencils

Come again mate?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

farafalida's picture
34 pencils

i think this ad not showing the real benefit of this product, which is about padlocks. The agency should make an ad in simple way execution that audience can understand. For example if this ad about padlock just show a big security bank just use this padlock for security safe and no need using strong room and wallah simple and the massage is there.

Frits Harkema's picture
Frits Harkema
713 pencils

Let's not do ads anymore where we exagerate the consequenses of the products advantage unless this delivers a totally new image. old.

RajToo's picture
134 pencils

Really cool. Unexpected from a multinational.

CND's picture
48 pencils

why do they still have hair? and what happened to their clothes. this seems like a first idea

aking's picture
14 pencils

nice lateral excution. brave for a lock company. nice i like.

zmekyus's picture
120 pencils

nice, brave, wanna see this on air somewhere though...not sure about the line, i feel like it should say more about time...nice job though

Jimdjango's picture
15 pencils

Says "been around a long time" not "tough"

David Hasselblad's picture
David Hasselblad
120 pencils

The idea (show a lock/chain that doesn't come loose) is alright but the examples they chose (cow, Houdini, hippies) make it a killer. I love it. Cow being abducted by aliens is hella funny.

Atticus's picture
11 pencils

The line kills it.

theanc's picture
2783 pencils

That's bad. It's not that funny. Why hippies? And why the skulls are stand up?
I think this is such a waste of a good job.


theanc's picture
2783 pencils

Oh.... No w I see. They're protecting the trees isn't it? Now it became better for me. But at the same time it's a bad thing that it wasn't so clear to get it.


Goose's picture
11 pencils

I'd have to agree with Jim that this would seem to indicate the longevity of the product more than its durability, contradicting the caption.

The completely intact and empty forest surrounding them also indicates very little threat to the durability of the lock. Skeletons of men with chainsaws, or at least stumps of trees all around would have helped suggest that the product stood up to at least some sort of test other than time.

As well, the skeletons look humorously artificial, to the point that it detracts from the message. (Whatever that might be.)

aadi's picture
230 pencils

It's a great campaign... but this ad is a little suffocating :(

Marc-Carillet's picture
21 pencils

Hey You have done great job, really it's an very interesting blog found here.... I enjoyed your post. keep posting. Thanks very much for sharing it.

miserablybeautiful's picture
20 pencils

Quite like the idea actually. Very nice

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