Masterlock: Hippies
Tough Enough For Any Job
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Photographer: Bryan Traylor
Comments
sad. lol. :(
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madness!
Would it be funnier if the other trees were cut off? :)
I agree, would have made it a lot more effective.
nice ads! funny funny! :)
A campaign of pub for padlocks!
If that it is not just to try to win a prize!
Brief check I saw that of the hippis at the beginning and I did not really like I thought that the crossed padlocks avaut the time but when I arrived on that of the magician I am say in yours a strat piece of news finally check to finish on her only that I like that of the cow, otherwise level strat OK bah it is a solid cadena and then it is everything!
www.coupsdepub.com
Come again mate?
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
i think this ad not showing the real benefit of this product, which is about padlocks. The agency should make an ad in simple way execution that audience can understand. For example if this ad about padlock just show a big security bank just use this padlock for security safe and no need using strong room and wallah ...it simple and the massage is there.
Let's not do ads anymore where we exagerate the consequenses of the products advantage unless this delivers a totally new image. This....is old.
Really cool. Unexpected from a multinational.
why do they still have hair? and what happened to their clothes. this seems like a first idea
nice lateral excution. brave for a lock company. nice i like.
nice, brave, wanna see this on air somewhere though...not sure about the line, i feel like it should say more about time...nice job though
Says "been around a long time" not "tough"
Jim
The idea (show a lock/chain that doesn't come loose) is alright but the examples they chose (cow, Houdini, hippies) make it a killer. I love it. Cow being abducted by aliens is hella funny.
The line kills it.
That's bad. It's not that funny. Why hippies? And why the skulls are stand up?
I think this is such a waste of a good job.
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Oh.... No w I see. They're protecting the trees isn't it? Now it became better for me. But at the same time it's a bad thing that it wasn't so clear to get it.
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I'd have to agree with Jim that this would seem to indicate the longevity of the product more than its durability, contradicting the caption.
The completely intact and empty forest surrounding them also indicates very little threat to the durability of the lock. Skeletons of men with chainsaws, or at least stumps of trees all around would have helped suggest that the product stood up to at least some sort of test other than time.
As well, the skeletons look humorously artificial, to the point that it detracts from the message. (Whatever that might be.)
It's a great campaign... but this ad is a little suffocating :(
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