Masterlock: Gun

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Copywriter: Justin Osburn
Account Supervisors: Elouise Opperman, Charl Thom
Art Buyer: Shannon Delaporte
Art Director: Reijer Van Der Vlugt

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16 comments

Hiperion's picture
Hiperion
3138 pencils

When simplicity and cleverness are the same.
great job!!

Guest's picture
Guest

is'nt it a very very old concept ??

Gi_bo's picture
Gi_bo
1385 pencils

totaly agree, its quite old,

GiBo

pez's picture
pez
1718 pencils

like it, good job!

Matt Tonkin's picture
Matt Tonkin
168 pencils

But those puzzles are solvable! To me this is comparing the lock to a child's toy that isn't in fact very hard to break.

luciacfc's picture
luciacfc
744 pencils

they would be solvable if the "master lock" piece was missing and you could move the pieces around.. that's the whole point..

Matt Tonkin's picture
Matt Tonkin
168 pencils

Ok I see now, when I first looked at it I thought that was the blank space in the puzzles and the writing was on the back panel. My bad.

paumarques's picture
paumarques
1314 pencils

una mica antic el concepte, però és una bona campanya. m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

N17's picture
N17
387 pencils

nice one

Guest's picture
Guest

This work has been uploaded before!!!!!!!!!! Might be why they've left out the publishing date. Come on guy's! Did badly then, and don't think it should change.

sandipkayal's picture
sandipkayal
270 pencils

what a simple idea....great boss

a CREATIVE drop

Jupiter's picture
Jupiter
547 pencils

nice idea...it just look a tad old...

commenting just to gather more pencils:-)

keithstoeckeler's picture
keithstoeckeler
425 pencils

Incredibly simple and incredibly impactful.

angieraj's picture
angieraj
428 pencils

Very interesting, did not quite get it at first but nice one.

Cognito Ergo Sum

bobby666's picture
bobby666
1460 pencils

gd one. simplicity at its best.

dollypoppin's picture
dollypoppin
1423 pencils

K. Finally got it after checking the whole series.

---------
"Nihil sub sole novum"

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