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Masterfoods Skittles: Rainbow, 5
Advertising Agency: TBWAChiatDay, New York, USA
Art Directors: Hans Seeger, Craig Allen
Creative Directors: Scott Vitrone, Ian Reichenthal, Gerry Graf
Copywriter: Ashley Davis
Comments
Looks like student work. Bad student work.
i think it's good. not every ad needs to be visually focused. the copy works.
Can you believe the typography was NOT computer generated?
I'm sure there was some degree of manipulation and retouching involved later on, but each headline was made of large scale styrofoam models and then actually photographed...
That is true craftsmanship in advertising. A lost art. This campaign just got two enthusiastic thumbs up from me for that very reason!!
Ola Bergengren (the photographer) definitely deserves MAJOR recognition here...
waste of money on a bad headline
not cimputer generated you say... but ... WHY??? For what? What does it change?
It has been reported that Skittles is one of the best selling brands at Masterfoods, Inc.
It's arguably THE most talked about candy brand around today. Skittles' brand recognition has skyrocketed ever since the account has been at TBWA/C/D/NY. When virtually every creative work that's been done for the brand translates into ringing at the cash register and turns into a pop phenomenon, you don't go asking around "...but why?" or "for what?"
Personal tastes aside, you gotta admit this is one of the most successful campaigns in recent ad history. These "candy geniuses" seem to know exactly what they're doing over at Chiat...
I do not deny that that was succesful campaign. I do not say that this is ugly ad or something either. But you were underlining that THIS typography is not computer generated and only thing which i thought about this is that that fact is completely unnecesary because whole idea of art direction of this campaign is NOT laying and not underlining hand made work. That's all.
Cheers.
It would look better if it was computer generated. What a stupid waste of a photographers time and clients money, it looks very dated.
I completely disagree; I quite like the style, infact if it looked computer generated and shiny and glossy it would look exactly the same as every other ad/game/film etc etc out there and that would be dull dull dull.
Not a huge fan of the ad creatively, but I bet it was bloody effective!
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It's only an ad.
this student work was a one show finalist i think
These are good. These are Skittelish.
I love their TV commercials. Weirdly wonderful. :-)
http://www.oneclub.org/co/portfolios/view/pieces/?portfolio=123
i think this campaign is brilliant. it's nice to see that the art of the headline is not lost. every ad does not need to be a visual gag.
good or bad, these prints won some awards.
those headlines are crap
I like it a lot, both lines and the illustrative typography.
I love type ads, but this one isn't any good.
(I don't need no festival to tell me what I'm supposed to like)
i agree with you darkside!
Great lines. good art-direction..
ideas....30 minutes nahi toh free.
colors shud be more bright, vibrant and rich.. kinda dull here..
* it's not how good you are. it's how good you want it to be *
compared to what Skittles is used to doing, this is soft.
I like it. Not an excellent piece of work though.
very catchy , cheerfull, and optimistic
well done
Amazing art work, its refreshing
Why do the only people who give explanations for their opinions on this site have positive things to say? It is so annoying when a comment is as simple as "no good". Please explain why.
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because design students are full of it
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