MasterCard: Small business, Surfer

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Wade Hesson, Robert Kingston
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographer: Chris Gordaneer
Published: September 2010

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14 comments

Guest's picture
Guest

I love the message, but could've used a more sunny background....

Guest's picture
Guest

I DONT HAVE ANY CREDIT CARD IM POOR

Hibon's picture
Hibon
3731 pencils

So try to find a job you will be less poor !

Simple ideas are the best !

morse's picture
morse
14994 pencils

Solid campaign overall. Fits well the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Instantly makes me wonder, how does this card separate business and pleasure?

AnonymousDave's picture
AnonymousDave
18 pencils

I separate business and pleasure with a colander.

shahidali's picture
shahidali
4063 pencils

Like the route and the simple copy. Brings excitement in the brand.

shahid

velle's picture
velle
1550 pencils

ha! no truer words have been said.

Guest's picture
Guest

more surfing research...
why using the most popular surfboard brand?
that doesn't says small business to me... tells me you don't do any research to reach your target.

maxchionh's picture
maxchionh
171 pencils

the first line breaks at the wrong place, and the visuals are depressing... i don't even know what is going on...

Guest's picture
Guest

Kind of automatic.

Guest's picture
Guest

is a pleasure surfing without waves and with a stormy weather?

Guest's picture
Guest

Erm...who is drinking the cool aid here...Nice photo, flat headline.

Guest's picture
Guest

so boring

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