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Small business, Contractor

Agency Network: 
Published/Aired: 
September 2010
Description: 

Print advertisment created by McCann, Canada for MasterCard, within the category: Finance.

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Wade Hesson, Robert Kingston
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographer: Chris Gordaneer

Comments (5)

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Guest's picture
Guest

i like it... the copy is great!

keboin's picture
keboin
Activity Score 41

For me. The font is to strong and it's ruining the point of the ad.
For example it occupies 1/2 of the entire layout and the main image is a man/woman and setting. I don't feel the scene anymore. since, all I see is the copy

Billoughsby's picture
Billoughsby
Activity Score 5144

Valid.

Past a point, this treatment -- which one has seen everywhere by now, over the past decade -- smothers the image.

That's it.

Guest's picture
Guest

It's a bad ad, bad photograph, bad copy, bad models, bad art direction. bad everything.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Great line.

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