MasterCard: Small business, Contractor

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Wade Hesson, Robert Kingston
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographer: Chris Gordaneer
Published: September 2010

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Guest's picture

i like it... the copy is great!

keboin's picture
41 pencils

For me. The font is to strong and it's ruining the point of the ad.
For example it occupies 1/2 of the entire layout and the main image is a man/woman and setting. I don't feel the scene anymore. since, all I see is the copy

Billoughsby's picture
5091 pencils


Past a point, this treatment -- which one has seen everywhere by now, over the past decade -- smothers the image.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

It's a bad ad, bad photograph, bad copy, bad models, bad art direction. bad everything.

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