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MasterCard: Priceless

MasterCard: Priceless
Your rating: None Average: 8.3 (62 votes)

Advertising Agency: McCann New York, USA
Executive Creative Director: Joyce King-Thomas
Creative Directors: Robert Frost, Michele Raso
Art Director: Richard Kluver
Copywriter: Jonathan Granof
Photographer: Julian Wolkenstein

13 Comments

axelk's picture 286 pencils

pretty good. i like it.

me myself and irene's picture 1246 pencils

sorry, but for me, you went too far...
i like the dog, but i love my clean house even more.

the priceless campaign is very good and i can relate to many ads, but not to this one, it's waaaay too much for me.

but hey, i don't have a dog.

Tincho's picture 1099 pencils

Yes, maybe if you have no dog, or don´t like them its a bit too much.

But for dog lovers it´s a good and sensitive ad.

I like it, well done.

Sazarret's picture 130 pencils

As a dog lover I couldn't agree more.

Zed's picture 178 pencils

I like it.
My dog loves it.

Chad's picture 441 pencils

So good job. A new way to say something. Refresh the concept. Congratulations.

manuk_esquimal's picture 26 pencils

excelent. they give "priceless" campaign a new and refreshing style. i thought that campaign was about to die, but i think it has a hole new life.

rocketman's picture 385 pencils

i like it, it's a good insight for people who have had a puppy in their house.
i haven't, precisely because i've seen what it's like, and it looks a lot like the picture up there.

michelangelo_of_ad's picture 408 pencils

trying to love the concept...maybe, a bit forced?

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

labonnopriya's picture 8 pencils

why? why so neatly done house? looking too crafty...not a good extension of the campaign. sorry.

La'Priya

Totto's picture 687 pencils

awesome..

Intelligent ads are the need of the hour.

cakie's picture 3 pencils

The puppy is Jamboree's Tootsie Roll Pop....my own grand puppy...and she is PRICELESS! Dog lovers get it. A clever use of the papers and campaign.

Guest commenter's picture

i like it because the dog looks like my dog

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