MasterCard: Priceless
Advertising Agency: McCann New York, USA
Executive Creative Director: Joyce King-Thomas
Creative Directors: Robert Frost, Michele Raso
Art Director: Richard Kluver
Copywriter: Jonathan Granof
Photographer: Julian Wolkenstein


13 Comments
pretty good. i like it.
http://canofthought.blogspot.com
sorry, but for me, you went too far...
i like the dog, but i love my clean house even more.
the priceless campaign is very good and i can relate to many ads, but not to this one, it's waaaay too much for me.
but hey, i don't have a dog.
Yes, maybe if you have no dog, or don´t like them its a bit too much.
But for dog lovers it´s a good and sensitive ad.
I like it, well done.
As a dog lover I couldn't agree more.
I like it.
My dog loves it.
-- http://zero-zed.blogspot.com --
So good job. A new way to say something. Refresh the concept. Congratulations.
excelent. they give "priceless" campaign a new and refreshing style. i thought that campaign was about to die, but i think it has a hole new life.
i like it, it's a good insight for people who have had a puppy in their house.
i haven't, precisely because i've seen what it's like, and it looks a lot like the picture up there.
trying to love the concept...maybe, a bit forced?
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
why? why so neatly done house? looking too crafty...not a good extension of the campaign. sorry.
La'Priya
awesome..
Intelligent ads are the need of the hour.
The puppy is Jamboree's Tootsie Roll Pop....my own grand puppy...and she is PRICELESS! Dog lovers get it. A clever use of the papers and campaign.
i like it because the dog looks like my dog