Master Lock: Vintage Car

Use a number you'll never forget.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Michael Lees-Rolfe
Copywriter: Simon Lotze

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11 comments

chuckieT's picture
chuckieT
680 pencils

Nice execution.

But it still makes me slightly afraid I will forget my combo for some reason.

(As an aside, I've never seen a bike lock that paid to run print ads, especially three executions.)

Bogott's picture
Bogott
222 pencils

Simply great.

Jef's picture
Jef
125 pencils

Great campaign. Simple and clever.

arvin's picture
arvin
341 pencils

nice campaign

MindDrift's picture
MindDrift
1077 pencils

The other two are more obvious. This one, you only get it after having seen the others. But all in all, great campaign.

kleenex's picture
kleenex
25556 pencils

I like the simple campaign.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Eu gosto da Direçao, senha obvia nao é perigoso! Senhas obvias facilita né!

gonndo's picture
gonndo
1092 pencils

The execution is amazing, really really great...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Javier Davis's picture
Javier Davis
84 pencils

Like it. Simple.

DGCS's picture
DGCS
410 pencils

Nice campaign

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

nice

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