Master Dog Light: Pool

Life’s hard when you’re a fat dog.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Andres Echeverria, Cristian Costa
Copywriter: Tomas Cisternas
Photographer: Patricio Pescetto
Illustrator: Ricardo Salamanca
Account manager: Pancho Cardemil

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9 comments

atb2005's picture
atb2005
13567 pencils

I love Prolam's work for Nutripro, the maker of this dog food. Their artwork is always dazzlingly good. I still remember the Bad food, bad dog campaign (link below). That said, this new campaign may potentially offend some overweight dog owners. Clearly, these images imply that fat doggies are far less likely to get lucky or be loved. How would the owners react to that? That statement might apply, indirectly, to them too. I personally find it funny, but still.

http://www.bichomania.es/blog/animales-y-publicidad-iii/?pid=74

thedesignaddict's picture
thedesignaddict
5331 pencils

Wow, that 'Bad Food, Bad Dog' campaign is the best I've seen in a long time. Thanks for posting.

(The campaign above, not so much).

joelapompe's picture
joelapompe
3436 pencils

Seems like humanized dogs and swimming pools are very trendy these days in scam pet food ads http://minu.me/2bfp VS http://minu.me/2bfq

Dzsoi's picture
Dzsoi
5269 pencils

Those "bitch dogs" ads were so much more fun than these imho.

cristian's picture
cristian
18 pencils

Good art. Bad idea!

peterwbauman's picture
peterwbauman
107 pencils

i don't like this idea
just doesn't work for me

peterwbauman's picture
peterwbauman
107 pencils

i don't like this idea
just doesn't work for me

gonzalovp's picture
gonzalovp
12 pencils

i really like it, great copy. Congrats.

Guest's picture
Guest

absolutely fkin brilliant.

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