Master Dog Light: Countryside

Life’s hard when you’re a fat dog.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Andres Echeverria, Cristian Costa
Copywriter: Tomas Cisternas
Photographer: Patricio Pescetto
Illustrator: Ricardo Salamanca
Account manager: Pancho Cardemil

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Alusta's picture
52 pencils

I've seen a few nature shows in my time and I've never seen dogs mate like that.

That is of course if that's what this ad is implying.

Still, either way, I think there was a lot more potential for the thought than a dog cheating on another.

Alubia's picture
54 pencils

The dog can't choice what to eat, so why the print is directed to him?

thedesignaddict's picture
5329 pencils

This is the best insight that you could come up with? Not good.

checkhill's picture
465 pencils

this looks like a reference to a renaisance painting; im thinking so because dogs don't hug like that. i like the line but the visual almost makes me imagine a herd of sheep and the dog being confused as one of them because of the fatness.

Hiperion's picture
3138 pencils

I love this campaign...
good work!

pierrelastname's picture
2869 pencils


drigal's picture
283 pencils

It's funny! Hahahaha! I think he/she is not serious about it... :) Is this just for fun?

The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

Adaddicted's picture
3435 pencils



corporal_hicks's picture
365 pencils

Should've been doggy style..

niko_17's picture
138 pencils

Si un lobo se hubiese estado robando una obeja con el perro mirando, me hubiera cerrado mucho más. Mucha inversion para una idea muy piola.

cristian's picture
18 pencils

Muy buena gráfica. muy fome la idea.

alejorojas's picture
93 pencils

once again publicity contributes to promote "values" as anorexy and bumily trhough this "concepts" creating stereotypes which brings sadness and social issues, ¿why dont we use our brains to make a better society while grow our brands?..... but the graphic is great! beautiful composition.

Siminovitz's picture
19 pencils

alejorojas: How does this ad lead to anorexia ?! The dog is obviously fat and needs to loose weight - just like a whole lot of teenagers out there. Overeat and -consuming is a way bigger problem than anorexia!

Anyway I think this is funny and it makes me wanna buy this - if I had a fat dog that is

R3D1N's picture
35 pencils

jaja - bien apelar al humor. Eso le falta al mundo, reír. Felicitaciones.

R3D1N's picture
35 pencils

jaja - bien apelar al humor. Eso le falta al mundo, reír. Felicitaciones.

Blashyrkh's picture
32698 pencils

Hah...that dog looks like a sheep.
Anyway I never seen a "fat dog". Anyone?

bloomonkey's picture
99 pencils

I have, she works in my office...... lol

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

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