Mass production

October 2007
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We couldn't mass produce it if we tried.
Supply could never meet the demand for the Audi R8. Virtually every component is assembled by hand in a specially designed workshop. It's a slow, labour intensive process undertaken by only the most experienced engineers. But a car like this is worth taking time over.
The new Audi R8. The slowest car we've ever built.

Advertising Agency: BBH London, UK
Executive Creative Director: John O'Keefe
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Andy Clough
Copywriter: Richard McGrann
Typographer: Richard Kennedy
Photographer: Frank Kayser

Comments (2)

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Highest Rated

whiskey's picture
41 Activity Scores

May be not not an outstandingly creative copy but certainly very effective. Sends a clear message across. Visuals quite supportive to the copy. A great ad!