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Mass Education: Russian doll
When you educate a girl, you educate a family.
Advertising Agency: Triton Communications, Mumbai, India
Creative Director: Shayam Samant
Art Director: Sagar Chhabria
Copywriter: Mayank Yadav
Illustrator: Chaitanya Surpur
Published: November 2007
Comments
old resource + new idea = nice ad! ;)
Clean, clear and simple. I love it.
You mean a boy can't do the same? Bollocks.
of course they can do but i think this ad is for girl education and in india, girls supports the education more thn boys
It's a very well known fact that giving education to women is alot smarter, because they teach what they learn to alot more people than men. Women are caretakers, and when they learn new things, they feel an obligation to tell it to as many people as possible. Men on the other hand feel that they get an advantage from knowledge, and will keep it from others so that they can do better themselfs.
This is why you always focus on the female when a couple is shopping in a store. They will tell aprox. 10 of their friends about the excellent service. The man will only tell maybe 3.
done and done better - http://adsoftheworld.com/media/print/scottish_executive_refugee_week_2...
Different message. Different category. Different use of the device (i.e. letting the imagination fill in the rest as opposed to the other one that connected the dots for you - but certainly not in a bad way.) The only thing the same is the device itself, and even that's not REALLY the same, is it (see above)? And if that's all it took to kill an idea, we'd never have any new ideas for shoes, or beer, or video games, or just about anything.
Try to see the ad for what it is intending to accomplish instead of doing your best to try to find something negative in it (every ad could be made better somehow.) If after looking at it at that way it still isn't working, fine. But just to say it's been done and done better without offering some way to improve it doesn't help the creative team that did it. And that in turn doesn't help our industry as a whole.
For the record, I think this ad works pretty well to deliver the intended message. I also think the other ad referenced does a great job of delivering it's message. And yes, it is possible for both to be good. In my opinion, anyway.
I'll try.
These tired of ideas are quick to get bored and jaded though.
I disagree with Baloonatic. The fact that this DOESN'T show everybody is something better. I know what that doll is, and that assumption the art director uses here works great.
A new twist and something I fell in love with. Typography could be worked on a little, but very minimalist to what could've been a mess.
nice
I agree with EGGO. it might be the same object but a completely different strategy and message. These dolls have been used a lot but its how you use them that make it fresh.
Loved the concept.
veryyyyyyyyyyyyyyyyyyyy old grow up people
The concept is brilliant. The size and placement of the website doesn't make me think it was a very successful campaign.
Kevin Calero
kevincalero.com
nice nice, but wouldn't it be more effective if they showed the whole other dolls?
http://jazarah.net/blog/
...i love d idea!
Good thought bhai:-)
Liked it:-)
Vinaywins
www.freewebs.com/vinaywins
if memory serves me well, this very same concept won the aaai contest to choose india's team for the cannes young creative contest a couple of years back. to me, this concept is done to death.
:::J:::
nice..
but girl?? why girl? to force the idea into that container so that its possible?
its good anyways..
How the heck do I know that the family...Though the copy and ad is so nice.
http://merobarema.blogspot.com
nice!
Bore
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