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Walker Evans, Photos

Agency: 
Published/Aired: 
January 2010
Description: 

Print advertisment created by DDB, Brazil for MASP, within the category: Recreation, Leisure.

The photos were so ahead of their time that they could have been taken today. In Brazil.
Walker Evan. The 20th century's greatest american photographer and his historical images from the great depression in 1929.
At MASP, from October 1st to January 10th.

Advertising Agency: DDB Brazil
Creative Directors: Guilherme Jahara
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Fundación Mapfre’s Collection
Account Supervisor: Daniel Malavazzi, Kim Moraes
Media: Vilma Morais, Maria Angélica Ono
Advertiser's Supervisor: Paulo Donizete

Comments (9)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

nice copy

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~ Quite obviously, I have gathered no moss ! ~

shahidali's picture
shahidali
Activity Score 4069

to me, copies could have been better to relate to the exhibit.

shahid

everartz's picture
everartz
Activity Score 7609

good photography, layout and copy...

| everartz |

Reality Check's picture
Reality Check
Activity Score 2539

Let it be said here first: São Paulo Museum of Art (Masp): Walker Evans, Photos is indisputably one of the most impressive campaigns of 1990. Unfortunately, it’s 2010.

gravity's picture
gravity
Activity Score 181

i sense some insult here... or i misunderstood. anyway...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I want to like the campaign because of the visual finesse, but the lines just aren't that great.

maxchionh's picture
maxchionh
Activity Score 255

true. lines aren't good...

Brain-Art's picture
Brain-Art
Activity Score 1101

Overloaded

sold's picture
sold
Activity Score 3305

copy is "ok" just in Brasil, i put " " because some people will, course, dont agree with this "true" that Marcelo Reis is trying to "sell" here...
for me, insult more than sell the product/service
in 3 ads, just 1 is good: that about the camera

rolling.stone's picture
rolling.stone
Activity Score 2741

nice copy

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~ Quite obviously, I have gathered no moss ! ~

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