MASP Sao Paulo Art Museum: Hummer/Brush 3

$15.00 tickets to pay homage to Germany´s capitalist side. Free entry every Tuesday to remind us of its socialist side.

This print/poster campaign was created for the painting exposition "If not in this period of time", about contemporary German paintings after the Berlin Wall fell (1989 -2010).

Advertising Agency: DDB Brasil, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Getty
Account superv.: Daniel Mariotto
Published: September 2010

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11 comments

Guest's picture
Guest

could it be any lammer than that? poor mimic of german construtivism, horrible choice of ideas/line/icons.... piece of crap

shahidali's picture
shahidali
4063 pencils

Loved the main copy. Repeating the same visual in the series could have been avoided. Only these two objects do not represent the fall of the berlin wall or the paintings.

shahid

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yes, visual could have been better, specially since they're so good at art direction in Brazil for the last years.

Saand's picture
Saand
150 pencils

well the main copy says: hUmmer! If the car switches thoughts and conception in Ivan's brain, the tool
subliminally leads to the vehicle!!! hahaha

Saand's picture
Saand
150 pencils

Sorry, the description over the main copy!

Marlus Lau's picture
Marlus Lau
1806 pencils

Nice design!

Billoughsby's picture
Billoughsby
5091 pencils

People who are capable of being wearied by the standard orgiastic over-production of the day will be drawn to this. I'll admit to feeling a certain attraction myself. But the actual implementation isn't strong.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

TERRIBLE! Isn't Guilherme Jahara the one of the HORRIBLE Twin Towers AD?

Guest's picture
Guest

Thats the one.

Guest's picture
Guest

A tasteful design, with a simple and consistent idea.

michelangelo's picture
michelangelo
660 pencils

Nice art direction for a really bad concept

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