MASP Sao Paulo Art Museum: Hummer/Brush 1

You may love this exhibition or hate it. But you are never going to stay on the fence.

This print/poster campaign was created for the painting exposition "If not in this period of time", about contemporary German paintings after the Berlin Wall fell (1989 -2010).

Advertising Agency: DDB Brasil, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Getty
Account superv.: Daniel Mariotto
Published: September 2010

1 comment

Billoughsby's picture
5124 pencils

Why isn't the hammer making like it's pounding the brush into an imaginary something, rather than sitting primly handle butt-to-butt with the brush? --Or something else?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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