MASP: Rembrandt

I saw a photographer before photography was invented. I saw Rembrandt. I saw his brush strokes shaping me. I saw the beginning of a new era. I saw Baroque, I saw Impressionism, I saw Realism. I saw Europe. I saw the world. I saw Brazil. I saw a museum flourish. I saw the dream of a man become the biggest museum in Latin America. But, after seeing all that, there’s one thing I haven’t seen yet: you. Come. I wish to see you.
Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Renata Florio, Rodrigo Almeida, Moacyr Netto
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Account Supervisor: Daniel Malavazzi
Media: Vilma Morais, Maria Angélica Ono
Art Buyer: Clariana da Costa
Graphic Production: Edson Harada
Photographer: Sérgio Prado
Lettering Design: TecaMarttins®
Advertiser's Supervisor: Paulo Donizete

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18 comments

hermotsura's picture
hermotsura
254 pencils

not a fan of the campaign. the copy is annoying. and melodramatic. they're all like a buncha whiners

WillyLatasa's picture
WillyLatasa
616 pencils

Love the copy!

"Bright ideas bring better results"

silvi's picture
silvi
4172 pencils

Seems like he´s really talking to you. Great art direction and concept. Great copy too.

Hibon's picture
Hibon
3731 pencils

Great copy, idea and art direction.

Simple ideas are the best !

Ensamblador's picture
Ensamblador
237 pencils

Powerfull. Great concept, great copy.

cosakirida's picture
cosakirida
41 pencils

Done for El Condor de Oro

Reality Check's picture
Reality Check
1799 pencils

The campaign is good enough to merit repeat viewings.

xcreativity's picture
xcreativity
2374 pencils

love the copy

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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ek kanya's picture
ek kanya
814 pencils

have seen wrinkles as text alking about the past before.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

tchifi's picture
tchifi
164 pencils

Great ! Compelling copy - although a bit difficult to read !

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

bobby666's picture
bobby666
1460 pencils

well done. good campaign. the copy makes the ad more appealing.

Luis Maram's picture
Luis Maram
252 pencils

I have seen the same treatment for a violence domestic campaign (http://www.masr.com.mx/violencia-domestica-problema-de-responsabilidad...)... I think it fits better in that one that in this context

Dzsoi's picture
Dzsoi
5369 pencils

Too much "I saw", it is annoying. Shame, cause the copy is good otherwise (maybe a bit too long).

Imagepro's picture
Imagepro
112 pencils

Kind of good copy, but to much "I saw"...

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

thumbs up! ..works ..and heart warming! =)

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

thumbs up! ..works ..and heart warming! =)
BUT ..like a lot f ppl above hv alrdy said.. copy is almost about illegible in the ad! ..thats sad!

mashhie's picture
mashhie
29 pencils

great copy. the whole series.

mashie

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