MASP: Rembrandt
I saw a photographer before photography was invented. I saw Rembrandt. I saw his brush strokes shaping me. I saw the beginning of a new era. I saw Baroque, I saw Impressionism, I saw Realism. I saw Europe. I saw the world. I saw Brazil. I saw a museum flourish. I saw the dream of a man become the biggest museum in Latin America. But, after seeing all that, there’s one thing I haven’t seen yet: you. Come. I wish to see you.
Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Renata Florio, Rodrigo Almeida, Moacyr Netto
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Account Supervisor: Daniel Malavazzi
Media: Vilma Morais, Maria Angélica Ono
Art Buyer: Clariana da Costa
Graphic Production: Edson Harada
Photographer: Sérgio Prado
Lettering Design: TecaMarttins®
Advertiser's Supervisor: Paulo Donizete
18 Comments
not a fan of the campaign. the copy is annoying. and melodramatic. they're all like a buncha whiners
In the quiet words of the Virgin Mary... Come again?
Love the copy!
"Bright ideas bring better results"
Seems like he´s really talking to you. Great art direction and concept. Great copy too.
Great copy, idea and art direction.
Simple ideas are the best !
Powerfull. Great concept, great copy.
Done for El Condor de Oro
The campaign is good enough to merit repeat viewings.
love the copy
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
have seen wrinkles as text alking about the past before.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Great ! Compelling copy - although a bit difficult to read !
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
well done. good campaign. the copy makes the ad more appealing.
I have seen the same treatment for a violence domestic campaign (http://www.masr.com.mx/violencia-domestica-problema-de-responsabilidad...)... I think it fits better in that one that in this context
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com
Too much "I saw", it is annoying. Shame, cause the copy is good otherwise (maybe a bit too long).
Kind of good copy, but to much "I saw"...
thumbs up! ..works ..and heart warming! =)
thumbs up! ..works ..and heart warming! =)
BUT ..like a lot f ppl above hv alrdy said.. copy is almost about illegible in the ad! ..thats sad!
great copy. the whole series.
mashie