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Masp Museum: Hands, 1
MASP art collection. The greatest artists’ masterpieces almost touching you.
The most brilliant hand of the world have made the MASP art collection.
Advertising Agency: MPM Propaganda, Sao Paulo, Brazil
Creative Directors: Aaron Sutton, Jorge Iervolino
Art Director: Guilherme Somensato
Copywriter: José Arnaldo Suaid
Photographer: Leonardo Luz
Published: October 2007
Comments
That's not DM9's. Too bad even for them.
This is MPM's campaign.
There's just a few museums in the world where you can stay for a palm's hand of a Picasso, Cézzane or Renoir.
For 60 years the most brilliant hands in the world have made MASP's art.
Yes, it's from MPM, not DM9DDB.
And isn't bad at all.
these hands doesn't have anything to do with any of these artists. they should have at least used 'hand patterns' representing the movement which the artists belonged to...
"the art director says: whatever I say"
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