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Masp Museum guided tours.
Agency: DM9 DDB, Brazil
Creative Director: Julio Andery, Sergio Valente
Art director: Mariana Valladares
Copywriter: Fabio Straccia
Photographer: Rafael Assef
Comments
I dont understand this ad
Look at the hand, look at the hair on the hand, look at the product, look at the girl, look at the classified section under 'Jobs'.
A bit dull, but a nice insight on the guestures of museum-guests
/LAZ
This is almost an exact dulicate of the "anti- domestic violoence" ads done a few months ago. Those were great, these aren't very good. Those ads had a woman with a black eye and a man's hand wit han index finger pressed against the lips. the line was somethnig to the affect of "Speak up about domestic violience". There were execution of male and female, female and male, elderly and male too.
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brandon
Clever idea if someone explains it to me. Otherwise, very hard to get.
lemme guess, we're gonna see two more where the hand doesn't match the face, right?
Wrong! Three more!
I like the idea...but not 4 times. :-|
well, i saw this before: http://onossoportfolio.blogspot.com/2005_11_06_archive.html
sorry.
That's exactly what I'm doing trying to figure out what the hell it's trying to say. Forget about tours, we need some guided explanation.
there is a ditto campaign done for lynx shaving cream. one look and you think a guy is touching his cheeks, admiring the smoothness but next moment you realize that the hands touching his cheeks belong to a girl.
the idea has done b4.......
I quess the hand is the guide... hmmmmm
too much explaining to go with the ad!!!
we really are lazy to think and need people to help us, uh?
thus, the ad
i love it
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