Hummer/Brush 3

Agency Network: 
September 2010

This print/poster campaign was created for the painting exposition "If not in this period of time", about contemporary German paintings after the Berlin Wall fell (1989 -2010).

Print advertisment created by DDB, Brazil for MASP, within the category: Recreation, Leisure.

$15.00 tickets to pay homage to Germany´s capitalist side. Free entry every Tuesday to remind us of its socialist side.

Advertising Agency: DDB Brasil, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Getty
Account superv.: Daniel Mariotto

Comments (11)

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Guest's picture

could it be any lammer than that? poor mimic of german construtivism, horrible choice of ideas/line/icons.... piece of crap

shahidali's picture
Activity Score 4069

Loved the main copy. Repeating the same visual in the series could have been avoided. Only these two objects do not represent the fall of the berlin wall or the paintings.


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yes, visual could have been better, specially since they're so good at art direction in Brazil for the last years.

Saand's picture
Activity Score 150

well the main copy says: hUmmer! If the car switches thoughts and conception in Ivan's brain, the tool
subliminally leads to the vehicle!!! hahaha

Saand's picture
Activity Score 150

Sorry, the description over the main copy!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Nice design!

Billoughsby's picture
Activity Score 5144

People who are capable of being wearied by the standard orgiastic over-production of the day will be drawn to this. I'll admit to feeling a certain attraction myself. But the actual implementation isn't strong.

That's it.

Guest's picture

TERRIBLE! Isn't Guilherme Jahara the one of the HORRIBLE Twin Towers AD?

Guest's picture

Thats the one.

Guest's picture

A tasteful design, with a simple and consistent idea.

michelangelo's picture
Activity Score 660

Nice art direction for a really bad concept